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    "result": {"data":{"article":{"id":"cG9zdDo4MDg4","content":"\n<p>In today&#8217;s digital age, a brand&#8217;s identity is equally as important as the products or services it offers. Brand identity consists of a variety of elements that a company uses to present itself to the public and its target audience. These elements consist of visual elements such as logo, color, and design to distinguish the brand in the eyes of consumers. Brand identity also consists of non-visual elements such as a brand&#8217;s values, personality, and how it communicates its products and expresses its personality. It evokes the desired feelings a brand seeks from the consumers who interact with its brand.&nbsp;</p>\n\n\n\n<p>Brand identity is much more than finding the perfect logo to place on a product. It focuses on a brand&#8217;s personality and the values it wants to portray to consumers. With millions of businesses working day and night tirelessly to make a name for themselves, a strong brand identity is crucial for brands to differentiate themselves from their competitors. Moreover, it&#8217;s imperative when it comes to running a successful affiliate marketing program.&nbsp;</p>\n\n\n\n<p>Affiliate marketing has experienced tremendous growth in recent years, with a total spend expected to reach $8.2 billion in the U.S. alone, according to a recent report by <a href=\"https://www.demandsage.com/affiliate-marketing-statistics/#:~:text=It%20was%20estimated%20that%20affiliate,States%20come%20through%20affiliate%20marketing.\" target=\"_blank\" rel=\"noreferrer noopener\">Demandsage</a>. The same report found that over 80% of marketers use affiliate marketing to raise brand recognition, signaling that affiliate marketing is becoming more and more mainstream among brands and businesses alike.&nbsp;</p>\n\n\n\n<p>Furthermore, a recent Inc. report found that more than 40% of U.S. brands cited affiliate marketing as their top customer acquisition channel. As brands typically work with several affiliates to promote their products and services, a staggering 94% to be exact according to <a href=\"https://affise.com/blog/9-common-questions-about-affiliate-networks/\" target=\"_blank\" rel=\"noreferrer noopener\">Affise</a>, they must establish branding guidelines for affiliates to follow. Aside from providing branding guidelines to its affiliates, brands have to make an effort to enforce them to make sure they are being adhered to by affiliates. This article will provide a valuable guideline for brands to follow to build their brand identity through affiliate marketing.&nbsp;</p>\n\n\n\n<h2 class=\"has-heading-3-font-size wp-block-heading\"><strong>Work With Affiliates That Match Your Brand Values</strong></h2>\n\n\n\n<p>As brands compete to get the partnership and business of the best-performing affiliates in their niche, brands must convey a unique brand image and voice in their niche. This will set them apart from other brands and attract the right affiliates that will be willing to put in the extra effort to promote a brand&#8217;s products and services and what the brand stands for.&nbsp;</p>\n\n\n\n<p>The essential oils company, Simply Earth, is a great example of a brand that capitalized on working with affiliates that matched their brand identity and values. Simply Earth took the essential oils industry by storm by focusing their brand around simple, ethically-sourced, and 100% pure and efficient products. By working with Refersion, they found the affiliate marketing platform and affiliates to partner with that share the same characteristics as their products &#8211; simple and efficient. Since <a href=\"https://www.refersion.com/case-studies/simply-earth/\" target=\"_blank\" rel=\"noreferrer noopener\">partnering with Refersion</a> in 2016, Simply Earth has grown their affiliate marketing program to include over 3,000 brand ambassadors and more than $1 million in ambassador-contributed revenue.</p>\n\n\n\r\n  <div class=\"wp-block-image-wrapper\" style=\"\" >\r\n    \n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"406\" src=\"https://cdn.refersion.com/wp-content/uploads/2022/04/26101906/Screen-Shot-2022-04-25-at-11.07.25-AM-1024x406.png\" alt=\"simply earth\" class=\"wp-image-8091\" srcset=\"https://cdn.refersion.com/wp-content/uploads/2022/04/26101906/Screen-Shot-2022-04-25-at-11.07.25-AM-1024x406.png 1024w, https://cdn.refersion.com/wp-content/uploads/2022/04/26101906/Screen-Shot-2022-04-25-at-11.07.25-AM-300x119.png 300w, https://cdn.refersion.com/wp-content/uploads/2022/04/26101906/Screen-Shot-2022-04-25-at-11.07.25-AM-768x305.png 768w, https://cdn.refersion.com/wp-content/uploads/2022/04/26101906/Screen-Shot-2022-04-25-at-11.07.25-AM-455x181.png 455w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" /></figure>\n  </div>\r\n\r\n\n\n\n<p>A great way to <a href=\"https://www.refersion.com/blog/ways-to-attract-new-affiliates/\" target=\"_blank\" rel=\"noreferrer noopener\">attract affiliates</a> that match your brand values is with a branded affiliate signup page. A blank affiliate signup page consisting of only the essential contact information boxes for affiliates to fill out conveys to potential affiliates that you have no criteria and are desperately seeking any affiliate to join your affiliate program.&nbsp;</p>\n\n\n\n<p>A properly branded affiliate signup page should be visually appealing and incorporate your branding guidelines. It should visually convey what you are looking for in affiliates, as well as in writing. An attention-grabbing and informative affiliate signup page shows your affiliate marketing program&#8217;s careful thought and strategy.&nbsp;</p>\n\n\n\n<p>Elements such as image choice, page layout design, and thoughtfully-crafted words should all work in harmony to convey your brand&#8217;s identity. It should also describe the type of affiliate you want to work with your brand. This approach effectively weeds out bad or irrelevant affiliates for your brand. It attracts only the affiliates that share your brand values.&nbsp;</p>\n\n\n\n<h2 class=\"has-heading-3-font-size wp-block-heading\"><strong>Use Your Brand Identity to Evoke the Desired Emotions</strong></h2>\n\n\n\n<p>Effective branding heavily focuses on evoking emotions, as emotions are one of the leading drivers of consumer purchases when the price isn&#8217;t the leading factor contributing to purchasing decisions. Because affiliate programs among brands in any particular niche typically offer similar, if not often the same, commission structures, affiliates tend to go with the brand that evokes the right emotions out of them.&nbsp;</p>\n\n\n\n<p>Your <a href=\"https://www.refersion.com/blog/affiliate-marketing-campaign-brand-image/\" target=\"_blank\" rel=\"noreferrer noopener\">brand identity</a> should serve to evoke emotions that resonate with some people more than others. This allows you to weed out affiliates that don&#8217;t resonate with your brand and audience effectively. While at the same time allowing you to hone in on evoking the desired emotions that resonate the best with your brand&#8217;s target audience.&nbsp;</p>\n\n\n\n<h2 class=\"has-heading-3-font-size wp-block-heading\"><strong>Use Your Brand Identity to Create a Sense of Community</strong></h2>\n\n\n\n<p>Aside from conveying your message and values and evoking the desired emotions from your target audiences and potential affiliates, your brand identity should create a sense of belonging and community. Great affiliates don&#8217;t stick around with brands for the long haul solely because of the commissions and other monetary incentives. Instead, they become loyal brand ambassadors for more immaterial reasons, such as a sense of community and personal fulfillment from working with a brand they share the same values with.&nbsp;</p>\n\n\n\n<p>Your affiliate group name is a great way to foster a sense of community and evoke a feeling of belonging among affiliates. Therefore, your affiliate group name should be something catchy that conveys your brand&#8217;s identity while at the same time evoking a sense of loyalty among the affiliates that are part of it. This can be done by using a catchphrase from your branding guidelines paired with words such as &#8216;tribe,&#8217; &#8216;gang,&#8217; &#8216;club,&#8217; and so on.&nbsp;</p>\n\n\n\n<h2 class=\"has-heading-3-font-size wp-block-heading\"><strong>Use Your Brand Identity to Provoke Purchases</strong></h2>\n\n\n\n<p>Your brand identity should provoke the urge for affiliates to actually sign up for your affiliate program equally as effectively as it provokes your target audience to purchase your product or services. Your effective utilization of your brand&#8217;s identity is the deciding factor between a great affiliate simply window-shopping what your affiliate program has to offer and actually filling out the signup form and becoming a valuable long-term affiliate partner.&nbsp;</p>\n\n\n\n<h2 class=\"has-heading-3-font-size wp-block-heading\"><strong>Use the Right Affiliate Marketing Tools to Best Convey Your Brand Identity</strong></h2>\n\n\n\n<p>A brand&#8217;s identity strategy for its affiliate marketing program is only as strong and effective as the tools and networks that stand behind it. Therefore, brands should use affiliate marketing networks, tools, and platforms that give them the tools they need to craft and foster their brand identity all in one platform. <a href=\"https://www.refersion.com/\" target=\"_blank\" rel=\"noreferrer noopener\">Refersion</a> makes it easy for brands to access the tools and data necessary to make informed decisions regarding their brand&#8217;s identity and overall affiliate marketing program.</p>\n\n\n\n<h2 class=\"has-heading-3-font-size wp-block-heading\"><strong>The Bottom Line</strong></h2>\n\n\n\n<p>A brand&#8217;s identity should be compelling and enticing enough to convert consumers and the best affiliates that share its values into loyal brand ambassadors.&nbsp;</p>\n\n\n\n<p>Brand identity isn&#8217;t only about choosing the perfect logo, colors, and design that uniquely portrays their values to the public to help them stand out from the crowd. It involves additional elements that convey the brand&#8217;s personality, what they stand for, and a sense of community so that it attracts only the affiliates that best resonate with the brand.&nbsp;</p>\n","title":"The Guide to Building Brand Identity in Affiliate Marketing","nodeType":"Article","date":"2022-04-26T10:00:00","uri":"/blog/affiliate-marketing-brand-identity/","modified":"2023-02-08T12:47:04","lastEditedBy":{"node":{"name":"Werner Geyser"}},"articleCategories":{"nodes":[{"slug":"affiliate-marketing","id":"dGVybTo1Mzg=","name":"Affiliate Marketing","uri":"/blog/category/affiliate-marketing/"}]},"featuredImage":{"node":{"sourceUrl":"https://cdn.refersion.com/wp-content/uploads/2022/04/03035016/63-1024x652-1-1.webp","srcSet":"https://cdn.refersion.com/wp-content/uploads/2022/04/03035016/63-1024x652-1-1-300x191.webp 300w, https://cdn.refersion.com/wp-content/uploads/2022/04/03035016/63-1024x652-1-1-1024x652.webp 1024w, https://cdn.refersion.com/wp-content/uploads/2022/04/03035016/63-1024x652-1-1-768x489.webp 768w, https://cdn.refersion.com/wp-content/uploads/2022/04/03035016/63-1024x652-1-1-455x290.webp 455w, https://cdn.refersion.com/wp-content/uploads/2022/04/03035016/63-1024x652-1-1.webp 2048w","altText":""}},"author":{"node":{"uri":"/author/ruthie/","firstName":"Ruthie","lastName":"Carey","userTitleRole":"","avatar":{"url":"https://secure.gravatar.com/avatar/a207f707ce3808fbc76fa841c404614e21a75b6394ebccace103fba2a575234c?s=96&d=mm&r=g"}}},"seo":{"title":"The Guide to Building Brand Identity in Affiliate Marketing","metaDesc":"A brand's identity conveys its values and personality to consumers and affiliates alike. 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With a seasoned background in the ecommerce and technology space, Ruthie\\u2019s relevant industry knowledge and adoption of emerging trends form the foundation that makes her content shine.\",\"url\":\"/author/ruthie/\"}]}"}}},"relatedArticles":{"nodes":[{"id":"cG9zdDoxNjkwNQ==","title":"Refersion vs Impact: 2026 Comparison for Ecommerce Brands","uri":"/blog/refersion-vs-impact-comparison-ecommerce/","excerpt":"<p>Choosing between Refersion vs Impact.com for your affiliate program? Both platforms appear on nearly every &#8220;best affiliate software&#8221; list, but&#8230;</p>\n","nodeType":"Article","date":"March 06, 2026","featuredImage":{"node":{"sourceUrl":"https://cdn.refersion.com/wp-content/uploads/2026/03/06121755/Refersion-vs-Impact-Comparison-Guide-2.webp","srcSet":"https://cdn.refersion.com/wp-content/uploads/2026/03/06121755/Refersion-vs-Impact-Comparison-Guide-2-300x191.webp 300w, https://cdn.refersion.com/wp-content/uploads/2026/03/06121755/Refersion-vs-Impact-Comparison-Guide-2-768x489.webp 768w, https://cdn.refersion.com/wp-content/uploads/2026/03/06121755/Refersion-vs-Impact-Comparison-Guide-2-455x290.webp 455w, https://cdn.refersion.com/wp-content/uploads/2026/03/06121755/Refersion-vs-Impact-Comparison-Guide-2.webp 1024w","altText":"Shows Refersion vs Impact logos"}}},{"id":"cG9zdDoxNjE4OA==","title":"Top Affiliate Marketing Strategies for The Booming Health & Wellness Industry","uri":"/blog/top-affiliate-marketing-strategies-for-health-wellness/","excerpt":"<p>The health and wellness ecommerce sector has seen remarkable growth in recent years, driven by increased consumer interest in maintaining&#8230;</p>\n","nodeType":"Article","date":"January 03, 2025","featuredImage":{"node":{"sourceUrl":"https://cdn.refersion.com/wp-content/uploads/2025/01/03120807/hwblog-header.png","srcSet":"https://cdn.refersion.com/wp-content/uploads/2025/01/03120807/hwblog-header-300x191.webp 300w, https://cdn.refersion.com/wp-content/uploads/2025/01/03120807/hwblog-header-1024x652.webp 1024w, https://cdn.refersion.com/wp-content/uploads/2025/01/03120807/hwblog-header-768x489.webp 768w, https://cdn.refersion.com/wp-content/uploads/2025/01/03120807/hwblog-header-455x290.webp 455w, https://cdn.refersion.com/wp-content/uploads/2025/01/03120807/hwblog-header.png 2048w","altText":""}}},{"id":"cG9zdDozMTYy","title":"New Year, New You: Creating and Communicating Brand Guidelines for Affiliates","uri":"/blog/affiliate-brand-guidelines-2/","excerpt":"<p>The New Year is a great time to refresh your brand guidelines and help your affiliates stay on track for&#8230;</p>\n","nodeType":"Article","date":"December 12, 2024","featuredImage":{"node":{"sourceUrl":"https://cdn.refersion.com/wp-content/uploads/2021/12/03035904/16-1024x652-1-1.webp","srcSet":"https://cdn.refersion.com/wp-content/uploads/2021/12/03035904/16-1024x652-1-1-300x191.webp 300w, https://cdn.refersion.com/wp-content/uploads/2021/12/03035904/16-1024x652-1-1-1024x652.webp 1024w, https://cdn.refersion.com/wp-content/uploads/2021/12/03035904/16-1024x652-1-1-768x489.webp 768w, https://cdn.refersion.com/wp-content/uploads/2021/12/03035904/16-1024x652-1-1-455x290.webp 455w, https://cdn.refersion.com/wp-content/uploads/2021/12/03035904/16-1024x652-1-1.webp 2048w","altText":""}}}]},"otherArticles":{"nodes":[{"id":"cG9zdDo1NzI4","title":"Featured Startup: Urban Strength","uri":"/blog/featured-startup-urban-strength/","excerpt":"<p>Every now and then we enjoy talking to some interesting folks in the startup world, featuring their entrepreneurial adventures, and&#8230;</p>\n","nodeType":"Article","date":"November 09, 2016","featuredImage":{"node":{"sourceUrl":"https://cdn.refersion.com/wp-content/uploads/2022/03/26102501/Urban-Strength.jpeg","srcSet":"https://cdn.refersion.com/wp-content/uploads/2022/03/26102501/Urban-Strength-300x300.jpeg 300w, https://cdn.refersion.com/wp-content/uploads/2022/03/26102501/Urban-Strength-150x150.jpeg 150w, https://cdn.refersion.com/wp-content/uploads/2022/03/26102501/Urban-Strength.jpeg 400w","altText":"Urban-Strength"}}},{"id":"cG9zdDo0MDM4","title":"Featured Startup: AKLASU","uri":"/blog/featured-startup-aklasu/","excerpt":"<p>Every now and then we enjoy talking to some interesting folks in the startup world, exploring their entrepreneurial adventures, and&#8230;</p>\n","nodeType":"Article","date":"December 28, 2016","featuredImage":{"node":{"sourceUrl":"https://cdn.refersion.com/wp-content/uploads/2022/03/26103212/AKLASU.jpeg","srcSet":"https://cdn.refersion.com/wp-content/uploads/2022/03/26103212/AKLASU-300x169.jpeg 300w, https://cdn.refersion.com/wp-content/uploads/2022/03/26103212/AKLASU-455x256.jpeg 455w, https://cdn.refersion.com/wp-content/uploads/2022/03/26103212/AKLASU.jpeg 630w","altText":"aklasu"}}},{"id":"cG9zdDo3MDg3","title":"Featured Startup: Balitello","uri":"/blog/featured-startup-balitello/","excerpt":"<p>They’ve been best friends since they were six. What happens when they start a business together? This week we sat&#8230;</p>\n","nodeType":"Article","date":"January 30, 2017","featuredImage":{"node":{"sourceUrl":"https://cdn.refersion.com/wp-content/uploads/2022/03/26102028/dudes.png","srcSet":null,"altText":"young"}}}]},"wp":{"blogCtas":{"articlesCTA":"\n\t<section class=\"block-grid footer-cta\" style=\"padding-top:calc(100px*var(--scale));padding-bottom:calc(210px*var(--scale));background-color:#BEEBFA;\" >\n\t\t<div class=\"container\">\n\t\t\t\n\n<div class=\"wp-block-group max-width-sm-100 text-center is-layout-flow wp-block-group-is-layout-flow\" style=\"max-width:calc(750px*var(--scale));margin-right:auto;margin-left:auto\">\n<h2 class=\"wp-block-heading has-heading-1-font-size\" style=\"margin-bottom:calc(16px*var(--scale))\">Getting started is easy</h2>\n\n\n\n<p class=\"has-large-font-size max-width-md-100 max-width-sm-100\" style=\"max-width:calc(500px*var(--scale));margin-right:auto;margin-bottom:calc(24px*var(--scale));margin-left:auto\">Set up your own account or schedule a call with our team. We’ll get you up and running in no time.</p>\n\n\n\n<div class=\"wp-block-buttons alignwide btns-justify-content-center is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-6bd4d9d1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https://www.refersion.com/signup/?button=learn-page\">Sign Up Today!</a></div>\n</div>\n</div>\n\n\t\t</div>\n\n\t\t\n\t</section>\n\n"}}},"pageContext":{"id":"cG9zdDo4MDg4","category":"affiliate-marketing"}},
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