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    "result": {"data":{"article":{"id":"cG9zdDo4NjA5","content":"\n<p>Affiliate marketing is a hugely impactful type of marketing. Companies are more and more turning to affiliate marketing as at least a component of their marketing practice, especially because affiliate marketing can be very cost-effective and bring in new customers regularly.</p>\n\n\n\n<p>However, on the back end, it’s as important that you keep your affiliates happy as that you keep your customers happy. How can you find the right affiliate marketing platform and create happier affiliate partners?</p>\n\n\n\n<p>Here’s what you should know.</p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Benefits of Better Affiliate Partnerships</strong></h2>\n\n\n\n<p>First of all, what makes it such a good idea to hunt for better affiliate partnerships in the first place? Here are four critical reasons to try and create better affiliate partnerships.</p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Trustworthy Relationship With Your Affiliates</strong></li>\n</ol>\n\n\n\n<p>A trustworthy affiliate relationship is everything in the world of affiliate marketing. If your affiliates don’t trust you, how can they convince customers to trust you as well? It’s not enough to just have a good product or a good brand image. You also need to have your affiliates trust you. This is one of the best ways to<a href=\"https://www.refersion.com/blog/build-affiliate-relationships/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong> build long-lasting affiliate relationships</strong></a>, which are the types of relationships that will end up paying off the most.</p>\n\n\n\n<ol class=\"wp-block-list\" start=\"2\">\n<li><strong>Better Sales Numbers</strong></li>\n</ol>\n\n\n\n<p>Affiliates do speculative work for you. All the work that goes into the advertising process is speculative for an affiliate because they only get paid when they actually make a sale. They’re more likely to work harder at their job if they know you’ll treat them well, which means more sales for you.</p>\n\n\n\n<ol class=\"wp-block-list\" start=\"3\">\n<li><strong>Higher Conversion Rate</strong></li>\n</ol>\n\n\n\n<p>The work that your affiliates do may also transfer into a higher conversion rate. Conversion rate is an important part of your marketing process, as getting more eyes on your product doesn’t necessarily matter if you never convert those people into paying customers. The general conversion rate across industries is<a href=\"https://meetanshi.com/blog/conversion-rate-optimization-statistics/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong> around 2.35%,</strong></a> and you want that number as high as possible. Better work before a customer clicks may create a higher likelihood that the customer makes a purchase.</p>\n\n\n\n<ol class=\"wp-block-list\" start=\"4\">\n<li><strong>More Affiliates and, by Extension, More Customers</strong></li>\n</ol>\n\n\n\n<p>When you treat your affiliates well, word gets around. Think of it as an extension of the affiliate program itself; if a blogger who works with your affiliate program is going to recommend affiliate programs to a new blogger, how likely are they to recommend your program specifically? The larger your affiliate network, the more customers you can bring in.</p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What Do Your Affiliates Really Want?</strong></h2>\n\n\n\n<p>Now that you understand the benefits of affiliates, it’s important to understand what they want. Their desires are really very simple, and it may surprise you how simple they are, in fact. Affiliates want three main things:</p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>On-Time Payments</strong></li>\n</ul>\n\n\n\n<p>On-time payment is extremely important. No affiliate wants to wonder when their paycheck will be, especially if affiliate marketing is a large source of income. In one survey by <a href=\"https://bloggingx.com/affiliate-marketing-statistics/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>BloggingX</strong></a>, 65% of merchants responding said that they earned 5-20% of their annual revenue through affiliate marketing, which is certainly nothing to sneeze at, and they need to have that payment on time.</p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Accurate Payments</strong></li>\n</ul>\n\n\n\n<p>Finally, even if it’s an accident, no one wants to have a company pay them less than they’ve earned. Think about how you might feel if your company made 100 sales of $100 each during a day, but at the end of the day, you had only made $8,000 instead of the $10,000 you knew you earned. Inaccurate payments can make it feel like a company is scamming or cheating an affiliate, even if it’s an accident.</p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Consolidated Payouts</strong></li>\n</ul>\n\n\n\n<p>Affiliates often prefer consolidated payouts because they simplify their accounting processes. Instead of receiving multiple payouts for separate transactions from the same merchant, they receive one lump sum, making it easier to track their earnings and manage their finances. Additionally, consolidated payouts can reduce the fees associated with multiple transactions, ultimately increasing the affiliate&#8217;s earnings.</p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How Refersion’s Unified Payments Can Help You and Your Affiliates</strong></h2>\n\n\n\n<p>So, how can <a href=\"https://www.refersion.com/platform/unified-payments\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Refersion’s Unified Payments</strong></a> help? There are a number of benefits to Unified Payments that can help you retain your affiliates and keep them for years to come. Here are the top three benefits:</p>\n\n\n\n<p>1. <strong>Seamless, Automated Payments</strong></p>\n\n\n\n<p>A major advantage of Refersion’s Unified Payments is its automation of affiliate payments, ensuring you have sufficient funds for approved conversions each month. This removes the need for manual payment calculations and reduces the risk of funding shortfalls.</p>\n\n\n\n<p>  2. <strong>Payment Options Tailored to Affiliates’ Preferences&nbsp;</strong></p>\n\n\n\n<p>Unified Payments offers multiple payout options for affiliates, relieving you from the tedious and complex task of managing payments across different platforms. Available options include PayPal, Venmo, Zelle, and ACH/Bank transfer, though restrictions apply. By allowing affiliates to choose their preferred payment method, you can strengthen your relationships with them.</p>\n\n\n\n<p>3.<strong> Cultivate Trust and Stand Out to VIP Affiliates</strong></p>\n\n\n\n<p>Unified Payments ensures your affiliates receive their commission payments reliably every month in one consolidated transfer. This consistent and dependable method has quickly become the preferred choice for affiliates, particularly VIP publishers, because it simplifies their accounting processes and ensures timely, hassle-free payments.</p>\n\n\n\n<p>  4.<strong> Streamline Taxes with Built-In Tax Documentation</strong></p>\n\n\n\n<p>Unified Payments can generate IRS 1099 forms for eligible affiliates which will help you eliminate the tedious task of manual tax document preparation and reduce errors.&nbsp;</p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Bottom Line</strong></h2>\n\n\n\n<p>Building high-quality affiliate marketing partnerships is key to your affiliate marketing success. If you don’t understand what affiliates want in a brand partner, then you’re not going to build good relationships, and that’s likely not going to pay off in the long run. With Unified Payments, however, you can optimize your affiliate marketing program for you and your affiliates, which will help you create high-value partnerships and earn more revenue.</p>\n","title":"Cultivate Happy Affiliates With the Right Payment Solution","nodeType":"Article","date":"2024-05-21T13:24:18","uri":"/blog/affiliate-marketing-payments-solution/","modified":"2024-05-21T14:07:48","lastEditedBy":{"node":{"name":"Nicole Highlander"}},"articleCategories":{"nodes":[{"slug":"affiliate-marketing","id":"dGVybTo1Mzg=","name":"Affiliate Marketing","uri":"/blog/category/affiliate-marketing/"}]},"featuredImage":{"node":{"sourceUrl":"https://cdn.refersion.com/wp-content/uploads/2022/06/03032102/79-1024x652-1-1.webp","srcSet":"https://cdn.refersion.com/wp-content/uploads/2022/06/03032102/79-1024x652-1-1-300x191.webp 300w, https://cdn.refersion.com/wp-content/uploads/2022/06/03032102/79-1024x652-1-1-1024x652.webp 1024w, https://cdn.refersion.com/wp-content/uploads/2022/06/03032102/79-1024x652-1-1-768x489.webp 768w, https://cdn.refersion.com/wp-content/uploads/2022/06/03032102/79-1024x652-1-1-455x290.webp 455w, https://cdn.refersion.com/wp-content/uploads/2022/06/03032102/79-1024x652-1-1.webp 2048w","altText":""}},"author":{"node":{"uri":"/author/ruthie/","firstName":"Ruthie","lastName":"Carey","userTitleRole":"","avatar":{"url":"https://secure.gravatar.com/avatar/a207f707ce3808fbc76fa841c404614e21a75b6394ebccace103fba2a575234c?s=96&d=mm&r=g"}}},"seo":{"title":"Cultivate Happy Affiliates With the Right Payment Solution","metaDesc":"Choosing the right affiliate marketing platform can be a boost to your affiliate program. 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With a seasoned background in the ecommerce and technology space, Ruthie\\u2019s relevant industry knowledge and adoption of emerging trends form the foundation that makes her content shine.\",\"url\":\"/author/ruthie/\"}]}"}}},"relatedArticles":{"nodes":[{"id":"cG9zdDoxNjkwNQ==","title":"Refersion vs Impact: 2026 Comparison for Ecommerce Brands","uri":"/blog/refersion-vs-impact-comparison-ecommerce/","excerpt":"<p>Choosing between Refersion vs Impact.com for your affiliate program? Both platforms appear on nearly every &#8220;best affiliate software&#8221; list, but&#8230;</p>\n","nodeType":"Article","date":"March 06, 2026","featuredImage":{"node":{"sourceUrl":"https://cdn.refersion.com/wp-content/uploads/2026/03/06121755/Refersion-vs-Impact-Comparison-Guide-2.webp","srcSet":"https://cdn.refersion.com/wp-content/uploads/2026/03/06121755/Refersion-vs-Impact-Comparison-Guide-2-300x191.webp 300w, https://cdn.refersion.com/wp-content/uploads/2026/03/06121755/Refersion-vs-Impact-Comparison-Guide-2-768x489.webp 768w, https://cdn.refersion.com/wp-content/uploads/2026/03/06121755/Refersion-vs-Impact-Comparison-Guide-2-455x290.webp 455w, https://cdn.refersion.com/wp-content/uploads/2026/03/06121755/Refersion-vs-Impact-Comparison-Guide-2.webp 1024w","altText":"Shows Refersion vs Impact logos"}}},{"id":"cG9zdDoxNjE4OA==","title":"Top Affiliate Marketing Strategies for The Booming Health & Wellness Industry","uri":"/blog/top-affiliate-marketing-strategies-for-health-wellness/","excerpt":"<p>The health and wellness ecommerce sector has seen remarkable growth in recent years, driven by increased consumer interest in maintaining&#8230;</p>\n","nodeType":"Article","date":"January 03, 2025","featuredImage":{"node":{"sourceUrl":"https://cdn.refersion.com/wp-content/uploads/2025/01/03120807/hwblog-header.png","srcSet":"https://cdn.refersion.com/wp-content/uploads/2025/01/03120807/hwblog-header-300x191.webp 300w, https://cdn.refersion.com/wp-content/uploads/2025/01/03120807/hwblog-header-1024x652.webp 1024w, https://cdn.refersion.com/wp-content/uploads/2025/01/03120807/hwblog-header-768x489.webp 768w, https://cdn.refersion.com/wp-content/uploads/2025/01/03120807/hwblog-header-455x290.webp 455w, https://cdn.refersion.com/wp-content/uploads/2025/01/03120807/hwblog-header.png 2048w","altText":""}}},{"id":"cG9zdDozMTYy","title":"New Year, New You: Creating and Communicating Brand Guidelines for Affiliates","uri":"/blog/affiliate-brand-guidelines-2/","excerpt":"<p>The New Year is a great time to refresh your brand guidelines and help your affiliates stay on track for&#8230;</p>\n","nodeType":"Article","date":"December 12, 2024","featuredImage":{"node":{"sourceUrl":"https://cdn.refersion.com/wp-content/uploads/2021/12/03035904/16-1024x652-1-1.webp","srcSet":"https://cdn.refersion.com/wp-content/uploads/2021/12/03035904/16-1024x652-1-1-300x191.webp 300w, https://cdn.refersion.com/wp-content/uploads/2021/12/03035904/16-1024x652-1-1-1024x652.webp 1024w, https://cdn.refersion.com/wp-content/uploads/2021/12/03035904/16-1024x652-1-1-768x489.webp 768w, https://cdn.refersion.com/wp-content/uploads/2021/12/03035904/16-1024x652-1-1-455x290.webp 455w, https://cdn.refersion.com/wp-content/uploads/2021/12/03035904/16-1024x652-1-1.webp 2048w","altText":""}}}]},"otherArticles":{"nodes":[{"id":"cG9zdDo1NzI4","title":"Featured Startup: Urban Strength","uri":"/blog/featured-startup-urban-strength/","excerpt":"<p>Every now and then we enjoy talking to some interesting folks in the startup world, featuring their entrepreneurial adventures, and&#8230;</p>\n","nodeType":"Article","date":"November 09, 2016","featuredImage":{"node":{"sourceUrl":"https://cdn.refersion.com/wp-content/uploads/2022/03/26102501/Urban-Strength.jpeg","srcSet":"https://cdn.refersion.com/wp-content/uploads/2022/03/26102501/Urban-Strength-300x300.jpeg 300w, https://cdn.refersion.com/wp-content/uploads/2022/03/26102501/Urban-Strength-150x150.jpeg 150w, https://cdn.refersion.com/wp-content/uploads/2022/03/26102501/Urban-Strength.jpeg 400w","altText":"Urban-Strength"}}},{"id":"cG9zdDo0MDM4","title":"Featured Startup: AKLASU","uri":"/blog/featured-startup-aklasu/","excerpt":"<p>Every now and then we enjoy talking to some interesting folks in the startup world, exploring their entrepreneurial adventures, and&#8230;</p>\n","nodeType":"Article","date":"December 28, 2016","featuredImage":{"node":{"sourceUrl":"https://cdn.refersion.com/wp-content/uploads/2022/03/26103212/AKLASU.jpeg","srcSet":"https://cdn.refersion.com/wp-content/uploads/2022/03/26103212/AKLASU-300x169.jpeg 300w, https://cdn.refersion.com/wp-content/uploads/2022/03/26103212/AKLASU-455x256.jpeg 455w, https://cdn.refersion.com/wp-content/uploads/2022/03/26103212/AKLASU.jpeg 630w","altText":"aklasu"}}},{"id":"cG9zdDo3MDg3","title":"Featured Startup: Balitello","uri":"/blog/featured-startup-balitello/","excerpt":"<p>They’ve been best friends since they were six. What happens when they start a business together? This week we sat&#8230;</p>\n","nodeType":"Article","date":"January 30, 2017","featuredImage":{"node":{"sourceUrl":"https://cdn.refersion.com/wp-content/uploads/2022/03/26102028/dudes.png","srcSet":null,"altText":"young"}}}]},"wp":{"blogCtas":{"articlesCTA":"\n\t<section class=\"block-grid footer-cta\" style=\"padding-top:calc(100px*var(--scale));padding-bottom:calc(210px*var(--scale));background-color:#BEEBFA;\" >\n\t\t<div class=\"container\">\n\t\t\t\n\n<div class=\"wp-block-group max-width-sm-100 text-center is-layout-flow wp-block-group-is-layout-flow\" style=\"max-width:calc(750px*var(--scale));margin-right:auto;margin-left:auto\">\n<h2 class=\"wp-block-heading has-heading-1-font-size\" style=\"margin-bottom:calc(16px*var(--scale))\">Getting started is easy</h2>\n\n\n\n<p class=\"has-large-font-size max-width-md-100 max-width-sm-100\" style=\"max-width:calc(500px*var(--scale));margin-right:auto;margin-bottom:calc(24px*var(--scale));margin-left:auto\">Set up your own account or schedule a call with our team. We’ll get you up and running in no time.</p>\n\n\n\n<div class=\"wp-block-buttons alignwide btns-justify-content-center is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-6bd4d9d1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https://www.refersion.com/signup/?button=learn-page\">Sign Up Today!</a></div>\n</div>\n</div>\n\n\t\t</div>\n\n\t\t\n\t</section>\n\n"}}},"pageContext":{"id":"cG9zdDo4NjA5","category":"affiliate-marketing"}},
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