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    "result": {"data":{"article":{"id":"cG9zdDo3NDMx","content":"\n<p>The affiliate marketing space consists of affiliates and the brands they partner with, dating back to the early days of the internet. Since then, affiliate marketing has exploded in popularity and growth, with 80% of brands using it and a projected $9 billion in affiliate marketing spend expected in 2023 in the US alone, a recent <a href=\"https://www.pushground.com/blog/affiliate-marketing-projection-2023#:~:text=The%20US%20affiliate%20marketing%20industry,the%20United%20States%20in%202023.\" target=\"_blank\" rel=\"noreferrer noopener\">Pushground</a> study reports.</p>\n\n\n\n<p>The <a href=\"https://abdalslam.com/affiliate-marketing-statistics\" target=\"_blank\" rel=\"noreferrer noopener\">Abdalslam study</a> found that worldwide affiliate marketing spend is increasing at a 27% compound annual growth rate, with 38% of all marketers saying that affiliate marketing is their top customer acquisition method. </p>\n\n\n\n<p>The 27% compound annual growth rate is impressive when you consider that 10% is regarded as a strong growth rate for most sales channels for small-medium-sized businesses. These astounding affiliate marketing stats show just how critical it is for brands to find the right partners to add to their growing affiliate program.</p>\n\n\n\n<p>There&#8217;s no one-size-fits-all <a href=\"https://impact.com/partnerships/ultimate-guide-to-affiliate-marketing/\" target=\"_blank\" rel=\"noreferrer noopener\">affiliate partner strategy</a> when it comes to building an affiliate marketing program, as many different affiliate publisher types exist, with each serving a unique purpose. Brands looking to be successful in the highly competitive affiliate marketing space should keep a diversified mix of affiliate publisher types they partner with.&nbsp;</p>\n\n\n\n<p>A notable study by <a href=\"https://affise.com/blog/9-common-questions-about-affiliate-networks/\" target=\"_blank\" rel=\"noreferrer noopener\">Affise</a> found that an astonishing 94% of marketers are using multiple affiliate marketing networks and affiliate publisher types. Brands should partner with multiple affiliate publisher types to not keep all of their eggs in one basket. Using a healthy mix of affiliate publisher types that uniquely contribute to your brand&#8217;s affiliate marketing program hedges against risk and provides you with a safety net should any of them start underperforming.&nbsp;&nbsp;</p>\n\n\n\n<p>This article will walk through all the different affiliate types and how brands can best utilize them to increase their affiliate marketing program&#8217;s ROI.</p>\n\n\n\n<h2 class=\"has-heading-3-font-size wp-block-heading\">5 Most Common Affiliate Publisher Types</h2>\n\n\n\r\n  <div class=\"wp-block-image-wrapper\" style=\"\" >\r\n    \n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https://cdn.refersion.com/wp-content/uploads/2022/03/26101948/24-1200x630-1-1024x538.png\" alt=\"Most common Affiliate publisher types\" class=\"wp-image-7434\" srcset=\"https://cdn.refersion.com/wp-content/uploads/2022/03/26101948/24-1200x630-1-1024x538.png 1024w, https://cdn.refersion.com/wp-content/uploads/2022/03/26101948/24-1200x630-1-300x158.png 300w, https://cdn.refersion.com/wp-content/uploads/2022/03/26101948/24-1200x630-1-768x403.png 768w, https://cdn.refersion.com/wp-content/uploads/2022/03/26101948/24-1200x630-1-455x239.png 455w, https://cdn.refersion.com/wp-content/uploads/2022/03/26101948/24-1200x630-1.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" /></figure>\n  </div>\r\n\r\n\n\n\n<h3 class=\"has-heading-4-font-size wp-block-heading\"><strong>Bloggers and Content Publishers</strong></h3>\n\n\n\n<p>Perhaps among the most common publishers are bloggers and content publishers. They focus on creating relevant and valuable content for the niche they specialize in to promote a brand&#8217;s product to their audience. As a result, their audience often perceives them as experts in their niche and as they provide valuable research that influences their audience&#8217;s purchase behavior. As a result, bloggers and content publishers create a lot of meaningful brand awareness and affiliate revenue for the brands they partner with.</p>\n\n\n\n<h3 class=\"has-heading-4-font-size wp-block-heading\"><strong>Loyalty and Cashback Publishers</strong></h3>\n\n\n\n<p>Loyalty and cashback publishers are very popular types of publishers in the affiliate marketing space. They generate their revenue through commissions they receive from affiliate links that users on their sites use to purchase from. Cashback publishers function on a cash reward principle, where they share a portion of their commission revenue with their users. Loyalty publishers operate on a similar principle, but instead of cash offer their users redeemable points that they can use to redeem for other products. As a result, these publishers can create a high volume of affiliate sales for the brands that they partner with.</p>\n\n\n\n<h3 class=\"has-heading-4-font-size wp-block-heading\"><strong>Shopping Comparison Publishers</strong></h3>\n\n\n\n<p>Shopping comparison publishers are another popular type of affiliate publisher that helps their users save time and find the best deals on products by comparing products by filtering for price, features, and other search criteria. Brands that partner with shopping comparison sites can significantly scale their affiliate revenue. This is because these sites are deemed trustworthy by their users, and the users often have a very high purchase intent when they use them.</p>\n\n\n\n<h3 class=\"has-heading-4-font-size wp-block-heading\"><strong>Social Media Publishers</strong></h3>\n\n\n\n<p>Social media publishers are a highly popular <a href=\"https://www.refersion.com/blog/instagram-guide-to-affiliate-marketing/\" target=\"_blank\" rel=\"noreferrer noopener\">affiliate</a> publisher type and are very similar to bloggers and content publishers in the way they operate. Like bloggers and content publishers, they are content creators but exclusively promote their content through their profiles on social media platforms. They are highly influential and are often perceived as experts by their highly engaged audiences, just like bloggers and content publishers. Brands that partner with social media publishers benefit from high brand awareness in front of highly engaged audiences.&nbsp;</p>\n\n\n\n<h3 class=\"has-heading-4-font-size wp-block-heading\"><strong>Email Marketing Publishers</strong></h3>\n\n\n\n<p>Email marketing publishers are another popular affiliate publisher type that creates customized and highly influential emails that appear to come from the brand. They typically have a robust collection of email databases for different audience types, so they can benefit brands in virtually any industry and increase their brand awareness and drive affiliate conversions.&nbsp;</p>\n\n\n\n<h2 class=\"has-heading-3-font-size wp-block-heading\">The Bottom Line</h2>\n\n\n\n<p>When choosing which affiliate publisher type to partner with, brands must first set a goal for their affiliate program and define their key performance indicators to determine what affiliate publisher types will help them reach their goals.&nbsp;</p>\n\n\n\n<p>Next, brands need to take a deep dive into their affiliate marketing program to identify which sales provide the most value to their affiliate program. Refersion&#8217;s robust affiliate marketing platform, along with its deep expertise and experience in the affiliate marketing space, helps brands decide which affiliate publisher type is best for their brand.&nbsp;Brands looking to partner with the best affiliate publisher types to maximize their affiliate marketing program&#8217;s ROI should <a href=\"https://www.refersion.com/contact/\" target=\"_blank\" rel=\"noreferrer noopener\">contact a Refersion expert today</a>.</p>\n\n\n\n  \n    \n    \n          <div class=\"faq-wrapper\" style=\"\">\n\n                  \n                      <div class=\"single-faq\" aria-expanded=\"false\">\n              <div class=\"single-faq__header\">\n                <span class=\"single-faq__question\">What is an affiliate publisher?</span>\n                <i class=\"icon-chevron-down\"></i>\n              </div>\n              <div class=\"single-faq__content\" style=\"display: none;\">\n                <div class=\"single-faq__answer\">\n                  <p><span style=\"font-weight: 400;\">An affiliate publisher is an individual who creates content and embeds affiliate links within that content. They’re the lifeblood of an affiliate program because, without content, affiliate marketers can’t get their company in front of potential customers. Affiliate publishers may create blog posts, email blasts, social media posts, videos, and other types of content that link back to a brand’s website or products.</span></p>\n                </div>\n              </div>\n            </div>\n          \n                  \n                      <div class=\"single-faq\" aria-expanded=\"false\">\n              <div class=\"single-faq__header\">\n                <span class=\"single-faq__question\">Does affiliate marketing work better on emails or blogs?</span>\n                <i class=\"icon-chevron-down\"></i>\n              </div>\n              <div class=\"single-faq__content\" style=\"display: none;\">\n                <div class=\"single-faq__answer\">\n                  <p><span style=\"font-weight: 400;\">It depends entirely on the publisher. Affiliate marketing can be incredibly effective through both email and blog posts. And while blogs are becoming more common than email, a publisher who is skilled with one or the other can provide fantastic results. Building an audience can be much more difficult through email, but once a publisher has a captive audience, affiliate marketing in that niche becomes easier.</span></p>\n                </div>\n              </div>\n            </div>\n          \n                  \n                      <div class=\"single-faq\" aria-expanded=\"false\">\n              <div class=\"single-faq__header\">\n                <span class=\"single-faq__question\">How do brands measure the effectiveness of loyalty publishers?</span>\n                <i class=\"icon-chevron-down\"></i>\n              </div>\n              <div class=\"single-faq__content\" style=\"display: none;\">\n                <div class=\"single-faq__answer\">\n                  <p><span style=\"font-weight: 400;\">There are many ways to measure effectiveness when it comes to affiliate marketing. A brand may simply choose to look at how many clicks a certain affiliate marketer is drawing to its website per month. Commissions are based on how many sales an affiliate marketer is drawing to a company per month. A brand may also look at the actual sale percentage, for instance, how many times a click turns into a sale. Brands may also look at the pure dollar amount, which is the dollar amount of purchases that a publisher’s audience has made.</span></p>\n<p><span style=\"font-weight: 400;\">All of these can be a good way to measure ROI, and brands will likely use their own combination to measure success.</span></p>\n                </div>\n              </div>\n            </div>\n          \n                  \n                      <div class=\"single-faq\" aria-expanded=\"false\">\n              <div class=\"single-faq__header\">\n                <span class=\"single-faq__question\">What is the importance of email marketing for affiliate marketers?</span>\n                <i class=\"icon-chevron-down\"></i>\n              </div>\n              <div class=\"single-faq__content\" style=\"display: none;\">\n                <div class=\"single-faq__answer\">\n                  <p><span style=\"font-weight: 400;\">Email marketing is inherently more targeted than many other kinds of affiliate marketing. When you use email marketing, you’re speaking directly to an audience who has already signed up for something you’re selling. That means the audience likely trusts the publisher more, making them more likely to click on links embedded in the email. It’s an exceedingly effective way to market to an established audience.</span></p>\n                </div>\n              </div>\n            </div>\n          \n                \n      </div>\n    \n  \n\n\n\n<script type=\"application/ld+json\">\n{\n  \"@context\": \"https://schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [{\n    \"@type\": \"Question\",\n    \"name\": \"What is an affiliate publisher?\",\n    \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"An affiliate publisher is an individual who creates content and embeds affiliate links within that content. 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It is precisely for this reason that coupons have been a marketing staple&#8230;</p>\n","nodeType":"Article","date":"October 11, 2022","featuredImage":{"node":{"sourceUrl":"https://cdn.refersion.com/wp-content/uploads/2022/10/06093253/114-1024x652-1.webp","srcSet":"https://cdn.refersion.com/wp-content/uploads/2022/10/06093253/114-1024x652-1-300x191.webp 300w, https://cdn.refersion.com/wp-content/uploads/2022/10/06093253/114-1024x652-1-1024x652.webp 1024w, https://cdn.refersion.com/wp-content/uploads/2022/10/06093253/114-1024x652-1-768x489.webp 768w, https://cdn.refersion.com/wp-content/uploads/2022/10/06093253/114-1024x652-1-455x290.webp 455w, https://cdn.refersion.com/wp-content/uploads/2022/10/06093253/114-1024x652-1.webp 2048w","altText":""}}},{"id":"cG9zdDo4MDE1","title":"How to Find New Publishers and Affiliates","uri":"/blog/affiliate-marketing-publisher-partnerships/","excerpt":"<p>Affiliate marketing involves brands partnering with third-party publishers and affiliates to promote their products and services on their websites or&#8230;</p>\n","nodeType":"Article","date":"April 21, 2022","featuredImage":{"node":{"sourceUrl":"https://cdn.refersion.com/wp-content/uploads/2022/04/03034954/64-1024x652-1-1.webp","srcSet":"https://cdn.refersion.com/wp-content/uploads/2022/04/03034954/64-1024x652-1-1-300x191.webp 300w, https://cdn.refersion.com/wp-content/uploads/2022/04/03034954/64-1024x652-1-1-1024x652.webp 1024w, https://cdn.refersion.com/wp-content/uploads/2022/04/03034954/64-1024x652-1-1-768x489.webp 768w, https://cdn.refersion.com/wp-content/uploads/2022/04/03034954/64-1024x652-1-1-455x290.webp 455w, https://cdn.refersion.com/wp-content/uploads/2022/04/03034954/64-1024x652-1-1.webp 2048w","altText":""}}},{"id":"cG9zdDozMzcx","title":"3 Reasons Why You Should Work with Affiliate Coupon Publishers","uri":"/blog/affiliate-coupon-publishers/","excerpt":"<p>Capturing the attention of today’s shoppers and satisfying their ever-growing demands is increasingly more difficult by the day. 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