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    "result": {"data":{"article":{"id":"cG9zdDo4MzUz","content":"\n<p>Affiliate marketing is such a widely-known concept that you probably already know what it is to an extent, even if you’ve never engaged with it yourself. The idea of affiliate marketing is that you pay someone else to advertise your company’s products. However, what you may not have known is that there are many types of affiliate marketing options, including B2B and B2C, or Business to Business and Business to Consumer. Could a B2B affiliate marketing program work for you? What do you need to know about building one? Here&#8217;s a step-by-step guide.</p>\n\n\n\n<h2 class=\"wp-block-heading has-heading-3-font-size\"><strong>What Is B2B Affiliate Marketing?</strong></h2>\n\n\n\n<p>First of all, what is B2B affiliate marketing?</p>\n\n\n\n<p>The affiliate marketing that most people know is B2C. This is where you pay an affiliate to promote your product to a customer. Think of YouTube ad reads, sponsored Instagram posts, and blogs with links in the sidebar. These are all B2C: the person who will be looking at the advertisement and eventually buying the product is a consumer.</p>\n\n\n\n<p>B2B affiliate marketing, on the other hand, pays an affiliate to promote your product to other businesses. This is most common when you have a product that other businesses will mostly consume rather than customers consuming it. For example, if you’re a wholesaler attempting to sell your goods to a business that will resell them, then you’re more likely to need B2B affiliate marketing than B2C.</p>\n\n\n\n<h2 class=\"wp-block-heading has-heading-3-font-size\"><strong>Top Reasons to Do B2B Affiliate Marketing</strong></h2>\n\n\n\n<p>The main reason that B2B affiliate marketing is a good idea is simply that it works. According to<a href=\"https://saasscout.com/statistics/affiliate-marketing-statistics/\" target=\"_blank\" rel=\"noreferrer noopener\"> SaaS Scout</a>, a data research group, up to 30% of advertiser sales in 2022 came through affiliate programs. The better your affiliate programs, the better your sales, and with an impact on around 30% of your sales, you’ll benefit significantly from investing in this type of marketing.</p>\n\n\n\n<p>B2B affiliate marketing also tends to have an extremely valuable customer lifecycle. The idea behind a lot of affiliate marketing is to<a href=\"https://www.refersion.com/blog/affiliate-marketing-brand-identity/\" target=\"_blank\" rel=\"noreferrer noopener\"> raise brand awareness</a> and create loyal customers. Eventually, the customer will likely come directly to you without stopping past the affiliate on the way through. That means you don’t have to pay the affiliate, and you have a loyal repeat customer.</p>\n\n\n\n<p>It’s important to remember that B2B affiliate marketing also typically takes longer than B2C affiliate marketing.<a href=\"https://blog.hubspot.com/sales/essential-stages-b2b-sales-pipeline\" target=\"_blank\" rel=\"noreferrer noopener\"> HubSpot</a> specifically notes that your contacts will often be searching for a solution some time within 12-24 months. That means you need to get started as soon as possible, so you can turn those contacts into sales more quickly.</p>\n\n\n\n<h2 class=\"wp-block-heading has-heading-3-font-size\"><strong>How to Get Started With B2B Affiliate Marketing</strong></h2>\n\n\n\n<p>Now that you’re interested in B2B affiliate marketing, it’s time to actually set up your affiliate marketing processes. Here’s a quick three-step process to creating a thriving B2B affiliate marketing program for your company.</p>\n\n\n\r\n  <div class=\"wp-block-image-wrapper\" style=\"\" >\r\n    \n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https://cdn.refersion.com/wp-content/uploads/2022/05/18115907/72-1200x630-1-1024x538.png\" alt=\"\" class=\"wp-image-8354\" srcset=\"https://cdn.refersion.com/wp-content/uploads/2022/05/18115907/72-1200x630-1-1024x538.png 1024w, https://cdn.refersion.com/wp-content/uploads/2022/05/18115907/72-1200x630-1-300x158.png 300w, https://cdn.refersion.com/wp-content/uploads/2022/05/18115907/72-1200x630-1-768x403.png 768w, https://cdn.refersion.com/wp-content/uploads/2022/05/18115907/72-1200x630-1-455x239.png 455w, https://cdn.refersion.com/wp-content/uploads/2022/05/18115907/72-1200x630-1.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" /></figure>\n  </div>\r\n\r\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Step 1: Set Up a Service Geared Toward Quality Affiliate Partners</strong></li>\n</ul>\n\n\n\n<p>Quality affiliate partners are the first step to creating a thriving B2B affiliate marketing program. Stagnant and uncaring affiliates are one of the top reasons you might be having a hard time with your program overall. According to<a href=\"https://www.amnavigator.com/blog/2015/12/02/infographic-affiliate-activation/\" target=\"_blank\" rel=\"noreferrer noopener\"> AM Navigator</a>, 10% of your affiliates are responsible for 90% of your affiliate activity, which typically happens because you have low-quality affiliate partners or partners who don’t really want to push your information.</p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Step 2: Advertise Your B2B Marketing Program</strong></li>\n</ul>\n\n\n\n<p>Although you can certainly reach out to affiliates directly, it’s much easier to get affiliates to come to you instead. To grow your B2B affiliate marketing program, it’s important that you advertise the program to affiliates who may have connections with businesses that will enjoy your products. Create a great landing page with a prominent call to action. Make sure you quickly respond to people who answer that call to action.</p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Step 3: Maintain Motivation Over the Long Term</strong></li>\n</ul>\n\n\n\n<p>B2B affiliate relationships need to be long-lasting. It’s important that you build long-lasting relationships<a href=\"https://www.refersion.com/blog/build-affiliate-relationships/\" target=\"_blank\" rel=\"noreferrer noopener\"> for all affiliate partners</a>, but in B2B affiliates, where the customer may not be looking to act for as long as 24 months, it’s critical that you keep up with your affiliates. Consider creating referral tiers, where higher numbers of referrals increase the percentage the affiliate receives or publishing an affiliate newsletter to keep your affiliates in the loop.&nbsp;</p>\n\n\n\n<h3 class=\"wp-block-heading has-heading-4-font-size\"><strong>Partner With an Affiliate Marketing Technology for Easier B2B Affiliate Marketing</strong></h3>\n\n\n\n<p>Affiliate marketing technology helps you automate the affiliate process. While it’s certainly possible for you to manually keep an eye on all traffic going into your website, then manually determine how much commission you’ll need to pay for each person, this is a lot of work, and it’s typically not very effective. This is why most companies instead use affiliate marketing technology.</p>\n\n\n\n<p>When you use an affiliate marketing tool like<a href=\"https://www.refersion.com/\" target=\"_blank\" rel=\"noreferrer noopener\"> Refersion</a>, you’re able to track all elements of your affiliate marketing program. This may include elements like how much you’re paying affiliates in commissions, their average conversion rate, and the amount of revenue you’re making from your affiliates in general. This can help you shape your affiliate marketing program overall.</p>\n\n\n\n<h2 class=\"wp-block-heading has-heading-3-font-size\"><strong>The Bottom Line</strong></h2>\n\n\n\n<p>Affiliate marketing is a huge benefit for many companies, and it’s important that you do as much as you can with your company’s affiliate marketing process. If B2B affiliate marketing is the right choice for your business, then this is the best way to craft one. With these tips, you’ll be well on your way to creating an affiliate marketing project that really works.</p>\n\n\n\n<h2 class=\"wp-block-heading\">FAQ</h2>\n\n\n\n<p><strong>What specific challenges do B2B marketers face when selecting and managing affiliates as opposed to B2C scenarios?</strong><br>B2B marketers face specific challenges in affiliate marketing, such as identifying affiliates with relevant B2B networks and expertise. Unlike B2C, where broader audience strategies can be effective, B2B requires a focused approach to ensure that marketing efforts resonate with business customers.</p>\n\n\n\n<p><strong>How can businesses ensure they are choosing the right affiliates who truly understand and can effectively market to other businesses?</strong><br>To ensure they are choosing the right affiliates, businesses should look for partners with proven B2B marketing experience and a solid track record of engaging business clients. This might involve reviewing past performance data, seeking testimonials from other businesses, and evaluating the affiliate&#8217;s understanding of the specific industry.</p>\n\n\n\n<p><strong>Are there particular industries or sectors where B2B affiliate marketing is more effective, and if so, why?</strong><br>B2B affiliate marketing tends to be more effective in industries where business decisions are influenced by trust and expert endorsements, such as technology, professional services, and manufacturing sectors. In these areas, affiliates who are seen as authorities can significantly impact purchase decisions.</p>\n","title":"How to Launch a B2B Affiliate Marketing Program","nodeType":"Article","date":"2024-06-28T08:00:00","uri":"/blog/b2b-affiliate-marketing/","modified":"2024-06-14T14:57:29","lastEditedBy":null,"articleCategories":{"nodes":[{"slug":"affiliate-marketing","id":"dGVybTo1Mzg=","name":"Affiliate Marketing","uri":"/blog/category/affiliate-marketing/"}]},"featuredImage":{"node":{"sourceUrl":"https://cdn.refersion.com/wp-content/uploads/2022/05/03031337/72-1024x652-1-1.webp","srcSet":"https://cdn.refersion.com/wp-content/uploads/2022/05/03031337/72-1024x652-1-1-300x191.webp 300w, https://cdn.refersion.com/wp-content/uploads/2022/05/03031337/72-1024x652-1-1-1024x652.webp 1024w, https://cdn.refersion.com/wp-content/uploads/2022/05/03031337/72-1024x652-1-1-768x489.webp 768w, https://cdn.refersion.com/wp-content/uploads/2022/05/03031337/72-1024x652-1-1-455x290.webp 455w, https://cdn.refersion.com/wp-content/uploads/2022/05/03031337/72-1024x652-1-1.webp 2048w","altText":""}},"author":{"node":{"uri":"/author/ruthie/","firstName":"Ruthie","lastName":"Carey","userTitleRole":"","avatar":{"url":"https://secure.gravatar.com/avatar/a207f707ce3808fbc76fa841c404614e21a75b6394ebccace103fba2a575234c?s=96&d=mm&r=g"}}},"seo":{"title":"How to Launch a B2B Affiliate Marketing Program","metaDesc":"B2B affiliate marketing can be helpful for many kinds of businesses. 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With a seasoned background in the ecommerce and technology space, Ruthie\\u2019s relevant industry knowledge and adoption of emerging trends form the foundation that makes her content shine.\",\"url\":\"/author/ruthie/\"}]}"}}},"relatedArticles":{"nodes":[{"id":"cG9zdDoxNjkwNQ==","title":"Refersion vs Impact: 2026 Comparison for Ecommerce Brands","uri":"/blog/refersion-vs-impact-comparison-ecommerce/","excerpt":"<p>Choosing between Refersion vs Impact.com for your affiliate program? Both platforms appear on nearly every &#8220;best affiliate software&#8221; list, but&#8230;</p>\n","nodeType":"Article","date":"March 06, 2026","featuredImage":{"node":{"sourceUrl":"https://cdn.refersion.com/wp-content/uploads/2026/03/06121755/Refersion-vs-Impact-Comparison-Guide-2.webp","srcSet":"https://cdn.refersion.com/wp-content/uploads/2026/03/06121755/Refersion-vs-Impact-Comparison-Guide-2-300x191.webp 300w, https://cdn.refersion.com/wp-content/uploads/2026/03/06121755/Refersion-vs-Impact-Comparison-Guide-2-768x489.webp 768w, https://cdn.refersion.com/wp-content/uploads/2026/03/06121755/Refersion-vs-Impact-Comparison-Guide-2-455x290.webp 455w, https://cdn.refersion.com/wp-content/uploads/2026/03/06121755/Refersion-vs-Impact-Comparison-Guide-2.webp 1024w","altText":"Shows Refersion vs Impact logos"}}},{"id":"cG9zdDoxNjE4OA==","title":"Top Affiliate Marketing Strategies for The Booming Health & Wellness Industry","uri":"/blog/top-affiliate-marketing-strategies-for-health-wellness/","excerpt":"<p>The health and wellness ecommerce sector has seen remarkable growth in recent years, driven by increased consumer interest in maintaining&#8230;</p>\n","nodeType":"Article","date":"January 03, 2025","featuredImage":{"node":{"sourceUrl":"https://cdn.refersion.com/wp-content/uploads/2025/01/03120807/hwblog-header.png","srcSet":"https://cdn.refersion.com/wp-content/uploads/2025/01/03120807/hwblog-header-300x191.webp 300w, https://cdn.refersion.com/wp-content/uploads/2025/01/03120807/hwblog-header-1024x652.webp 1024w, https://cdn.refersion.com/wp-content/uploads/2025/01/03120807/hwblog-header-768x489.webp 768w, https://cdn.refersion.com/wp-content/uploads/2025/01/03120807/hwblog-header-455x290.webp 455w, https://cdn.refersion.com/wp-content/uploads/2025/01/03120807/hwblog-header.png 2048w","altText":""}}},{"id":"cG9zdDozMTYy","title":"New Year, New You: Creating and Communicating Brand Guidelines for Affiliates","uri":"/blog/affiliate-brand-guidelines-2/","excerpt":"<p>The New Year is a great time to refresh your brand guidelines and help your affiliates stay on track for&#8230;</p>\n","nodeType":"Article","date":"December 12, 2024","featuredImage":{"node":{"sourceUrl":"https://cdn.refersion.com/wp-content/uploads/2021/12/03035904/16-1024x652-1-1.webp","srcSet":"https://cdn.refersion.com/wp-content/uploads/2021/12/03035904/16-1024x652-1-1-300x191.webp 300w, https://cdn.refersion.com/wp-content/uploads/2021/12/03035904/16-1024x652-1-1-1024x652.webp 1024w, https://cdn.refersion.com/wp-content/uploads/2021/12/03035904/16-1024x652-1-1-768x489.webp 768w, https://cdn.refersion.com/wp-content/uploads/2021/12/03035904/16-1024x652-1-1-455x290.webp 455w, https://cdn.refersion.com/wp-content/uploads/2021/12/03035904/16-1024x652-1-1.webp 2048w","altText":""}}}]},"otherArticles":{"nodes":[{"id":"cG9zdDo1NzI4","title":"Featured Startup: Urban Strength","uri":"/blog/featured-startup-urban-strength/","excerpt":"<p>Every now and then we enjoy talking to some interesting folks in the startup world, featuring their entrepreneurial adventures, and&#8230;</p>\n","nodeType":"Article","date":"November 09, 2016","featuredImage":{"node":{"sourceUrl":"https://cdn.refersion.com/wp-content/uploads/2022/03/26102501/Urban-Strength.jpeg","srcSet":"https://cdn.refersion.com/wp-content/uploads/2022/03/26102501/Urban-Strength-300x300.jpeg 300w, https://cdn.refersion.com/wp-content/uploads/2022/03/26102501/Urban-Strength-150x150.jpeg 150w, https://cdn.refersion.com/wp-content/uploads/2022/03/26102501/Urban-Strength.jpeg 400w","altText":"Urban-Strength"}}},{"id":"cG9zdDo0MDM4","title":"Featured Startup: AKLASU","uri":"/blog/featured-startup-aklasu/","excerpt":"<p>Every now and then we enjoy talking to some interesting folks in the startup world, exploring their entrepreneurial adventures, and&#8230;</p>\n","nodeType":"Article","date":"December 28, 2016","featuredImage":{"node":{"sourceUrl":"https://cdn.refersion.com/wp-content/uploads/2022/03/26103212/AKLASU.jpeg","srcSet":"https://cdn.refersion.com/wp-content/uploads/2022/03/26103212/AKLASU-300x169.jpeg 300w, https://cdn.refersion.com/wp-content/uploads/2022/03/26103212/AKLASU-455x256.jpeg 455w, https://cdn.refersion.com/wp-content/uploads/2022/03/26103212/AKLASU.jpeg 630w","altText":"aklasu"}}},{"id":"cG9zdDo3MDg3","title":"Featured Startup: Balitello","uri":"/blog/featured-startup-balitello/","excerpt":"<p>They’ve been best friends since they were six. What happens when they start a business together? This week we sat&#8230;</p>\n","nodeType":"Article","date":"January 30, 2017","featuredImage":{"node":{"sourceUrl":"https://cdn.refersion.com/wp-content/uploads/2022/03/26102028/dudes.png","srcSet":null,"altText":"young"}}}]},"wp":{"blogCtas":{"articlesCTA":"\n\t<section class=\"block-grid footer-cta\" style=\"padding-top:calc(100px*var(--scale));padding-bottom:calc(210px*var(--scale));background-color:#BEEBFA;\" >\n\t\t<div class=\"container\">\n\t\t\t\n\n<div class=\"wp-block-group max-width-sm-100 text-center is-layout-flow wp-block-group-is-layout-flow\" style=\"max-width:calc(750px*var(--scale));margin-right:auto;margin-left:auto\">\n<h2 class=\"wp-block-heading has-heading-1-font-size\" style=\"margin-bottom:calc(16px*var(--scale))\">Getting started is easy</h2>\n\n\n\n<p class=\"has-large-font-size max-width-md-100 max-width-sm-100\" style=\"max-width:calc(500px*var(--scale));margin-right:auto;margin-bottom:calc(24px*var(--scale));margin-left:auto\">Set up your own account or schedule a call with our team. We’ll get you up and running in no time.</p>\n\n\n\n<div class=\"wp-block-buttons alignwide btns-justify-content-center is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-6bd4d9d1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https://www.refersion.com/signup/?button=learn-page\">Sign Up Today!</a></div>\n</div>\n</div>\n\n\t\t</div>\n\n\t\t\n\t</section>\n\n"}}},"pageContext":{"id":"cG9zdDo4MzUz","category":"affiliate-marketing"}},
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