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    "result": {"data":{"article":{"id":"cG9zdDoxMDAxNw==","content":"\n<p>Creatives are pieces of content that your brand provides to affiliates for use in their own content. They can include, for example, promotional images, written content going over information about your brand or a specific product, and videos showcasing how to use a product. </p>\n\n\n\n<p>Visual assets and other creatives can be incredibly beneficial for affiliates, and that can wrap around to improving your brand identity and sales. </p>\n\n\n\n<p>Here’s what you should know about pushing your affiliates to use these.</p>\n\n\n\n<h2 class=\"wp-block-heading has-heading-3-font-size\"><strong>Why Should You Provide Affiliates With Existing Creative Assets?</strong></h2>\n\n\n\n<p>For many brands, the point of an affiliate program is that it requires a low level of investment. Brands may wonder why they should put in the work to provide content for your affiliates if the whole purpose is for affiliates to create the content themselves. Here are the top reasons that you should be providing these creatives.</p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>It Helps Reinforce Your Brand Identity</strong></li>\n</ul>\n\n\n\n<p>First and foremost, providing affiliates with creative assets helps you<a href=\"https://www.refersion.com/blog/why-a-strong-brand-image-is-important-for-your-affiliate-marketing-campaign/\" target=\"_blank\" rel=\"noreferrer noopener\"> reinforce your own brand image</a>. Brand identity can get a little lost when you have many affiliates creating many different pieces of content. When all of your affiliates are drawing from the same pool of creatives, it means that all potential customers are exposed to the same imagery and general content, allowing your brand identity to stay strong.</p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>It Keeps Your Logo and Company Name Front and Center</strong></li>\n</ul>\n\n\n\n<p>Your logo and company name are two of the most important parts of your brand, and you may have put a lot of time, money, and thought into them. By making it easy for affiliates to draw on these two components of your brand identity, they’re more likely to keep it in focus, which is great for your brand as a whole.</p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>It Makes It Easier for Affiliates to Create Content</strong></li>\n</ul>\n\n\n\n<p>Finally, providing creatives just makes it easier for your affiliates to bridge the gap and start creating content for you. If you’re willing to put in a little bit of work on the front end, then it means that your affiliates may be more inspired to put in their own work on the back end, which can really increase the amount of content produced about your brand and improve your<a href=\"https://www.refersion.com/blog/how-to-manage-nurture-successful-affiliate-marketing-relationships-through-good-times-bad/\" target=\"_blank\" rel=\"noreferrer noopener\"> affiliate marketing relationships</a>.</p>\n\n\n\n<h2 class=\"wp-block-heading has-heading-3-font-size\"><strong>Tips for Providing Your Affiliates With Better Creatives</strong></h2>\n\n\n\n<p>So, how can you provide a better set of creatives to your affiliates? Here are a few tips.</p>\n\n\n\n<h3 class=\"wp-block-heading has-heading-4-font-size\"><strong>Design Banner Ads, Photos, and Video Scrolls In-House</strong></h3>\n\n\n\n<p>One amazing way to provide creatives is to design pieces of content that your affiliates can easily put into their content. It’s important to tailor the creatives you’re designing for the<a href=\"https://www.refersion.com/blog/the-best-affiliate-marketing-content-for-your-brand/\" target=\"_blank\" rel=\"noreferrer noopener\"> type of content your affiliates are interested in making</a>. For example, if most of your affiliates make long-form video content, you’ll want to focus more on video content; if most of your affiliates are writing blogs, then offer product shots and banner ads.</p>\n\n\n\n<h3 class=\"wp-block-heading has-heading-4-font-size\"><strong>Offer Media Kits Full of Logos, Brand Content, and Info Sheets</strong></h3>\n\n\n\n<p>Media kits are another easy way to provide all the information your affiliates could possibly want. Provide large images of your logos and approved brand images, as well as a full list of your brand’s colors and font choices. Include PDFs that give your affiliates insight into your brand as a whole, including your target demographic, for example. Add info sheets that help direct your affiliates’ content.</p>\n\n\n\n<h3 class=\"wp-block-heading has-heading-4-font-size\"><strong>Share Approved Copy With Your Affiliates</strong></h3>\n\n\n\n<p>Approved copy is one component of ensuring that your affiliates are using the right messaging for customers. This can be very important if your brand needs to use certain types of language for legal reasons, but even if you just prefer to talk about your brand a certain way, this can help you retain your brand image over many blog posts, videos, picture posts, and more.</p>\n\n\n\n<h3 class=\"wp-block-heading has-heading-4-font-size\"><strong>Read and Watch Any Content Your Affiliates Put out to See How They’re Using Creatives</strong></h3>\n\n\n\n<p>Finally, remember to check out any<a href=\"https://www.refersion.com/blog/how-to-write-content-for-affiliate-marketing-campaigns/\" target=\"_blank\" rel=\"noreferrer noopener\"> content that your affiliates put out</a>. Pay attention to the way they talk about your brand, the way they link your brand, and the specific creatives they are and aren’t using. Not only can this help you understand whether your brand messaging is working, but also it can give you some insight into what types of creatives you might want to produce more of and which types aren’t being used as often.</p>\n\n\n\n<h2 class=\"wp-block-heading has-heading-3-font-size\"><strong>The Bottom Line</strong></h2>\n\n\n\n<p>Creatives can prompt your affiliates to create more content, and more content from your affiliates is what drives sales. If you’re willing to put a bit of effort into creating these visual and written assets for your affiliates, then they’ll know you care about both of you attaining success. While it might not be an instant payoff, the long-term benefits more than make up for it.</p>\n\n\n\n<h2 class=\"wp-block-heading\">FAQ</h2>\n\n\n\n<p><strong>How can businesses ensure that the creatives they provide are consistently used properly by affiliates to maintain brand consistency? </strong><br>Businesses can ensure that affiliates use creative materials correctly by establishing clear guidelines and standards for brand representation. Regular training sessions and the provision of detailed style guides can help affiliates understand how to use the creatives in a way that aligns with the brand’s image and messaging.</p>\n\n\n\n<p><strong>What are the best practices for updating and refreshing creative materials to keep affiliate content engaging over time? </strong><br>To keep affiliate content engaging, businesses should regularly update and refresh creative materials. This might involve seasonal updates, incorporating new product launches, and revising marketing messages to reflect current trends or marketing goals. Providing new and visually appealing content helps maintain the interest of both affiliates and their audiences.</p>\n\n\n\n<p><strong>How do different affiliate platforms compare in terms of the ease and flexibility they offer for distributing creative assets?</strong><br>Different affiliate platforms vary in how they facilitate the distribution of creative assets. Some platforms offer robust tools that make it easy to upload, manage, and track the usage of creative materials, while others might provide more basic functionalities. When choosing an affiliate platform, businesses should consider how well the platform&#8217;s features support the efficient distribution and management of creative assets.</p>\n","title":"How to Provide Affiliates with the Right Creative Tools","nodeType":"Article","date":"2024-06-26T09:00:00","uri":"/blog/creative-tools-affiliate-marketing/","modified":"2024-06-14T14:26:29","lastEditedBy":null,"articleCategories":{"nodes":[{"slug":"affiliate-marketing","id":"dGVybTo1Mzg=","name":"Affiliate Marketing","uri":"/blog/category/affiliate-marketing/"}]},"featuredImage":{"node":{"sourceUrl":"https://cdn.refersion.com/wp-content/uploads/2022/09/03020226/110-1024x652-1-1.webp","srcSet":"https://cdn.refersion.com/wp-content/uploads/2022/09/03020226/110-1024x652-1-1-300x191.webp 300w, https://cdn.refersion.com/wp-content/uploads/2022/09/03020226/110-1024x652-1-1-1024x652.webp 1024w, https://cdn.refersion.com/wp-content/uploads/2022/09/03020226/110-1024x652-1-1-768x489.webp 768w, https://cdn.refersion.com/wp-content/uploads/2022/09/03020226/110-1024x652-1-1-455x290.webp 455w, https://cdn.refersion.com/wp-content/uploads/2022/09/03020226/110-1024x652-1-1.webp 2048w","altText":""}},"author":{"node":{"uri":"/author/ruthie/","firstName":"Ruthie","lastName":"Carey","userTitleRole":"","avatar":{"url":"https://secure.gravatar.com/avatar/a207f707ce3808fbc76fa841c404614e21a75b6394ebccace103fba2a575234c?s=96&d=mm&r=g"}}},"seo":{"title":"How to Provide Affiliates with the Right Creative Tools","metaDesc":"Want your affiliates to create content that positively reflects your brand? 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Both platforms appear on nearly every &#8220;best affiliate software&#8221; list, but&#8230;</p>\n","nodeType":"Article","date":"March 06, 2026","featuredImage":{"node":{"sourceUrl":"https://cdn.refersion.com/wp-content/uploads/2026/03/06121755/Refersion-vs-Impact-Comparison-Guide-2.webp","srcSet":"https://cdn.refersion.com/wp-content/uploads/2026/03/06121755/Refersion-vs-Impact-Comparison-Guide-2-300x191.webp 300w, https://cdn.refersion.com/wp-content/uploads/2026/03/06121755/Refersion-vs-Impact-Comparison-Guide-2-768x489.webp 768w, https://cdn.refersion.com/wp-content/uploads/2026/03/06121755/Refersion-vs-Impact-Comparison-Guide-2-455x290.webp 455w, https://cdn.refersion.com/wp-content/uploads/2026/03/06121755/Refersion-vs-Impact-Comparison-Guide-2.webp 1024w","altText":"Shows Refersion vs Impact logos"}}},{"id":"cG9zdDoxNjE4OA==","title":"Top Affiliate Marketing Strategies for The Booming Health & Wellness Industry","uri":"/blog/top-affiliate-marketing-strategies-for-health-wellness/","excerpt":"<p>The health and wellness ecommerce sector has seen remarkable growth in recent years, driven by increased consumer interest in maintaining&#8230;</p>\n","nodeType":"Article","date":"January 03, 2025","featuredImage":{"node":{"sourceUrl":"https://cdn.refersion.com/wp-content/uploads/2025/01/03120807/hwblog-header.png","srcSet":"https://cdn.refersion.com/wp-content/uploads/2025/01/03120807/hwblog-header-300x191.webp 300w, https://cdn.refersion.com/wp-content/uploads/2025/01/03120807/hwblog-header-1024x652.webp 1024w, https://cdn.refersion.com/wp-content/uploads/2025/01/03120807/hwblog-header-768x489.webp 768w, https://cdn.refersion.com/wp-content/uploads/2025/01/03120807/hwblog-header-455x290.webp 455w, https://cdn.refersion.com/wp-content/uploads/2025/01/03120807/hwblog-header.png 2048w","altText":""}}},{"id":"cG9zdDozMTYy","title":"New Year, New You: Creating and Communicating Brand Guidelines for Affiliates","uri":"/blog/affiliate-brand-guidelines-2/","excerpt":"<p>The New Year is a great time to refresh your brand guidelines and help your affiliates stay on track for&#8230;</p>\n","nodeType":"Article","date":"December 12, 2024","featuredImage":{"node":{"sourceUrl":"https://cdn.refersion.com/wp-content/uploads/2021/12/03035904/16-1024x652-1-1.webp","srcSet":"https://cdn.refersion.com/wp-content/uploads/2021/12/03035904/16-1024x652-1-1-300x191.webp 300w, https://cdn.refersion.com/wp-content/uploads/2021/12/03035904/16-1024x652-1-1-1024x652.webp 1024w, https://cdn.refersion.com/wp-content/uploads/2021/12/03035904/16-1024x652-1-1-768x489.webp 768w, https://cdn.refersion.com/wp-content/uploads/2021/12/03035904/16-1024x652-1-1-455x290.webp 455w, https://cdn.refersion.com/wp-content/uploads/2021/12/03035904/16-1024x652-1-1.webp 2048w","altText":""}}}]},"otherArticles":{"nodes":[{"id":"cG9zdDo1NzI4","title":"Featured Startup: Urban Strength","uri":"/blog/featured-startup-urban-strength/","excerpt":"<p>Every now and then we enjoy talking to some interesting folks in the startup world, featuring their entrepreneurial adventures, and&#8230;</p>\n","nodeType":"Article","date":"November 09, 2016","featuredImage":{"node":{"sourceUrl":"https://cdn.refersion.com/wp-content/uploads/2022/03/26102501/Urban-Strength.jpeg","srcSet":"https://cdn.refersion.com/wp-content/uploads/2022/03/26102501/Urban-Strength-300x300.jpeg 300w, https://cdn.refersion.com/wp-content/uploads/2022/03/26102501/Urban-Strength-150x150.jpeg 150w, https://cdn.refersion.com/wp-content/uploads/2022/03/26102501/Urban-Strength.jpeg 400w","altText":"Urban-Strength"}}},{"id":"cG9zdDo0MDM4","title":"Featured Startup: AKLASU","uri":"/blog/featured-startup-aklasu/","excerpt":"<p>Every now and then we enjoy talking to some interesting folks in the startup world, exploring their entrepreneurial adventures, and&#8230;</p>\n","nodeType":"Article","date":"December 28, 2016","featuredImage":{"node":{"sourceUrl":"https://cdn.refersion.com/wp-content/uploads/2022/03/26103212/AKLASU.jpeg","srcSet":"https://cdn.refersion.com/wp-content/uploads/2022/03/26103212/AKLASU-300x169.jpeg 300w, https://cdn.refersion.com/wp-content/uploads/2022/03/26103212/AKLASU-455x256.jpeg 455w, https://cdn.refersion.com/wp-content/uploads/2022/03/26103212/AKLASU.jpeg 630w","altText":"aklasu"}}},{"id":"cG9zdDo3MDg3","title":"Featured Startup: Balitello","uri":"/blog/featured-startup-balitello/","excerpt":"<p>They’ve been best friends since they were six. What happens when they start a business together? This week we sat&#8230;</p>\n","nodeType":"Article","date":"January 30, 2017","featuredImage":{"node":{"sourceUrl":"https://cdn.refersion.com/wp-content/uploads/2022/03/26102028/dudes.png","srcSet":null,"altText":"young"}}}]},"wp":{"blogCtas":{"articlesCTA":"\n\t<section class=\"block-grid footer-cta\" style=\"padding-top:calc(100px*var(--scale));padding-bottom:calc(210px*var(--scale));background-color:#BEEBFA;\" >\n\t\t<div class=\"container\">\n\t\t\t\n\n<div class=\"wp-block-group max-width-sm-100 text-center is-layout-flow wp-block-group-is-layout-flow\" style=\"max-width:calc(750px*var(--scale));margin-right:auto;margin-left:auto\">\n<h2 class=\"wp-block-heading has-heading-1-font-size\" style=\"margin-bottom:calc(16px*var(--scale))\">Getting started is easy</h2>\n\n\n\n<p class=\"has-large-font-size max-width-md-100 max-width-sm-100\" style=\"max-width:calc(500px*var(--scale));margin-right:auto;margin-bottom:calc(24px*var(--scale));margin-left:auto\">Set up your own account or schedule a call with our team. We’ll get you up and running in no time.</p>\n\n\n\n<div class=\"wp-block-buttons alignwide btns-justify-content-center is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-6bd4d9d1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https://www.refersion.com/signup/?button=learn-page\">Sign Up Today!</a></div>\n</div>\n</div>\n\n\t\t</div>\n\n\t\t\n\t</section>\n\n"}}},"pageContext":{"id":"cG9zdDoxMDAxNw==","category":"affiliate-marketing"}},
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