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    "result": {"data":{"article":{"id":"cG9zdDo2NDE2","content":"\n<p>Affiliate marketing is more popular than it’s ever been before, and more than 80% of brands are using it, according to a<a href=\"https://rakutenadvertising.com/media-and-press/independent-survey-commissioned-by-rakuten-affiliate-network-reveals-affiliate-mxarketing-industry-to-grow-to-6-8-billion-over-next-five-years/\" target=\"_blank\" rel=\"noreferrer noopener\"> recent study by Rakuten</a>. If your business is part of that 80%, then you clearly understand that affiliate marketing is one of the preferred types of marketing for the modern era, and you’re probably looking to invest.</p>\n\n\n\n<p>However, many brands’ affiliate marketing programs are underperforming, and that can cause your affiliate marketing program to feel like it’s not worth it. If this is your current experience, there are many ways to reawaken your affiliate marketing program. Here’s what you need to know.</p>\n\n\n\n<h2 class=\"has-heading-3-font-size wp-block-heading\"><strong>Tips to Tell If Your Program Is Underperforming</strong></h2>\n\n\n\n<p>First of all, you need to know whether your program is underperforming in the first place. What are some signs to look out for?</p>\n\n\n\n<p>Probably the top indication that you need some affiliate revitalization is a lack of diversification. Look to see how much of your revenue is coming from either your top publishers or one specific type of publisher. If you’re seeing that ten of your publishers are creating 90% of your revenue, then that almost inevitably means that your program is underperforming, and if you can encourage your other publishers to pitch in, you’ll be able to enhance your program.</p>\n\n\n\n<p>The other telltale sign is if you’re having a hard time recruiting new publishers. If it seems almost impossible to get new publishers in the door, then it could be that they don’t see the benefits of collaborating with your company, and that can mean your marketing program is stagnating.</p>\n\n\n\n<h2 class=\"has-heading-3-font-size wp-block-heading\"><strong>Top Tips for Affiliate Marketing Program Revitalization</strong></h2>\n\n\n\n<p>So, how can you bring your program back to life? Here are six top tips that can revitalize your affiliate marketing program.</p>\n\n\n\n<h3 class=\"has-heading-4-font-size wp-block-heading\"><strong>1. Re-evaluate your commission structure</strong></h3>\n\n\n\n<p>Your<a href=\"https://www.refersion.com/blog/affiliate-manager-commission-structure/\" target=\"_blank\" rel=\"noreferrer noopener\"> commission structure</a> is how you pay out to the publishers who direct sales in your direction. If you’re not getting new publishers or your current publishers aren’t directing many sales your way, then it might be because the commission structure just isn’t aligned with your business goals.</p>\n\n\n\n<p>Personalized, unique commissions for different publishers can be a great way to attract new publishers who feel like your program gives them what they need to excel.</p>\n\n\n\n<h3 class=\"has-heading-4-font-size wp-block-heading\"><strong>2. Treat your publishers like part of your salesforce</strong></h3>\n\n\n\n<p>Affiliates are essentially part of your salesforce; you may not have control over the content they produce or how frequently they produce it, but you are paying them to promote your business. You can use publishers to fill any void you have in your marketing strategy, all without having to do it yourself.</p>\n\n\n\n<p>This means that you should give your publishers the tools they need to promote your brand, just like you would give in-house marketing teams the information and tools they need to deliver on a marketing strategy. The easier you make it for a publisher to promote your company, the more likely that they’ll do it.</p>\n\n\n\n<h3 class=\"has-heading-4-font-size wp-block-heading\"><strong>3. Diversify the publisher types you’re working with</strong></h3>\n\n\n\n<p>Multiple different publisher types and networks reach out to different types of customers, and that means more people with eyes potentially on your content. Whether it’s YouTube, blogs, social media sites, or even other retailers, you want to have multiple publisher types with multiple different customer bases, all of whom might be interested in your brand.</p>\n\n\n\n<p>Many companies choose to use different<a href=\"https://www.refersion.com/blog/affiliate-management-agency/\" target=\"_blank\" rel=\"noreferrer noopener\"> affiliate management agencies</a> to broaden their horizons as much as possible, and you might also want to come up with individual commission structures for each type of affiliate. Pinpoint the voids in your marketing strategy, then see what types of publishers will best fill those voids.</p>\n\n\n\n<h3 class=\"has-heading-4-font-size wp-block-heading\"><strong>4. Do something good and boost your brand reputation</strong></h3>\n\n\n\n<p>One way that you can revitalize your affiliate marketing program is just by showing publishers that they can be part of something good by working with you. For example, you can implement a way to support charities with each purchase. When you integrate charities into your purchasing structure, you get to do something good, and everyone who works with you gets to contribute to this.</p>\n\n\n\n<p>Of course, contributing to charity is just generally a great thing to do, but many shoppers will also have a more positive image of a brand if that brand supports a great charity. Publishers may be more likely to sign up with your company, and customers may be more likely to purchase from you.</p>\n\n\n\n<h3 class=\"has-heading-4-font-size wp-block-heading\"><strong>5.</strong> <strong>Understand the methods your publishers are using</strong></h3>\n\n\n\n<p>Publishers drive traffic to your company in many different ways, and it’s important to familiarize yourself with the ways that partners do this. Whether it’s social media, blogging, SEO tactics, or email marketing campaigns, understanding how your partners work can help you understand how to engage with them.</p>\n\n\n\n<p>Additionally, this helps you avoid running exactly the same methods of marketing that your publishers are using. Some successful affiliate programs put certain restrictions on their publishers’ methods, so there’s no crossover.</p>\n\n\n\n<h3 class=\"has-heading-4-font-size wp-block-heading\"><strong>6. Create new and enticing incentives</strong></h3>\n\n\n\n<p>Transaction-based and performance-based incentives are critical to keeping your publishers<a href=\"https://www.refersion.com/blog/ways-to-motivate-affiliates/\" target=\"_blank\" rel=\"noreferrer noopener\"> focused on performance</a>. Whether it’s a commission increase once a publisher sends a certain number of sales to your website or an added commission when customers purchase a new product, this incentivizes your publishers to produce great numbers consistently.</p>\n\n\n\n<p>Remember that you also need to make sure your publishers are staying up to date with these incentives. Be aware of the different outreach channels that work best.</p>\n\n\n\n<h2 class=\"has-heading-3-font-size wp-block-heading\"><strong>The Bottom Line</strong></h2>\n\n\n\n<p>To revitalize an underperforming affiliate marketing program, you need to understand what’s not working, then enhance it. That means looking at ways you can make publishers more interested in your brand, updating commission structure and incentives, and understanding how your publishers are doing right now. This approach requires data, and Refersion can provide you with that data.<a href=\"https://www.refersion.com/\"> </a></p>\n\n\n\n<p><a href=\"https://www.refersion.com/\" target=\"_blank\" rel=\"noreferrer noopener\">Sign up with Refersion today</a> to track and understand your publishers’ performance and keep an eye on underperforming publishers.</p>\n","title":"6 Tips for Improving and Growing Your Affiliate Marketing Program","nodeType":"Article","date":"2022-03-15T08:25:00","uri":"/blog/improve-affiliate-program-growth/","modified":"2023-02-10T09:07:56","lastEditedBy":{"node":{"name":"Werner Geyser"}},"articleCategories":{"nodes":[{"slug":"affiliate-marketing","id":"dGVybTo1Mzg=","name":"Affiliate Marketing","uri":"/blog/category/affiliate-marketing/"}]},"featuredImage":{"node":{"sourceUrl":"https://cdn.refersion.com/wp-content/uploads/2022/03/03034135/14-1024x652-2-1.webp","srcSet":"https://cdn.refersion.com/wp-content/uploads/2022/03/03034135/14-1024x652-2-1-300x191.webp 300w, https://cdn.refersion.com/wp-content/uploads/2022/03/03034135/14-1024x652-2-1-768x489.webp 768w, https://cdn.refersion.com/wp-content/uploads/2022/03/03034135/14-1024x652-2-1-455x290.webp 455w, https://cdn.refersion.com/wp-content/uploads/2022/03/03034135/14-1024x652-2-1.webp 1024w","altText":""}},"author":{"node":{"uri":"/author/ruthie/","firstName":"Ruthie","lastName":"Carey","userTitleRole":"","avatar":{"url":"https://secure.gravatar.com/avatar/a207f707ce3808fbc76fa841c404614e21a75b6394ebccace103fba2a575234c?s=96&d=mm&r=g"}}},"seo":{"title":"6 Tips for Improving and Growing Your Affiliate Marketing Program","metaDesc":"Want to revitalize your underperforming affiliate marketing program? 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Both platforms appear on nearly every &#8220;best affiliate software&#8221; list, but&#8230;</p>\n","nodeType":"Article","date":"March 06, 2026","featuredImage":{"node":{"sourceUrl":"https://cdn.refersion.com/wp-content/uploads/2026/03/06121755/Refersion-vs-Impact-Comparison-Guide-2.webp","srcSet":"https://cdn.refersion.com/wp-content/uploads/2026/03/06121755/Refersion-vs-Impact-Comparison-Guide-2-300x191.webp 300w, https://cdn.refersion.com/wp-content/uploads/2026/03/06121755/Refersion-vs-Impact-Comparison-Guide-2-768x489.webp 768w, https://cdn.refersion.com/wp-content/uploads/2026/03/06121755/Refersion-vs-Impact-Comparison-Guide-2-455x290.webp 455w, https://cdn.refersion.com/wp-content/uploads/2026/03/06121755/Refersion-vs-Impact-Comparison-Guide-2.webp 1024w","altText":"Shows Refersion vs Impact logos"}}},{"id":"cG9zdDoxNjE4OA==","title":"Top Affiliate Marketing Strategies for The Booming Health & Wellness Industry","uri":"/blog/top-affiliate-marketing-strategies-for-health-wellness/","excerpt":"<p>The health and wellness ecommerce sector has seen remarkable growth in recent years, driven by increased consumer interest in maintaining&#8230;</p>\n","nodeType":"Article","date":"January 03, 2025","featuredImage":{"node":{"sourceUrl":"https://cdn.refersion.com/wp-content/uploads/2025/01/03120807/hwblog-header.png","srcSet":"https://cdn.refersion.com/wp-content/uploads/2025/01/03120807/hwblog-header-300x191.webp 300w, https://cdn.refersion.com/wp-content/uploads/2025/01/03120807/hwblog-header-1024x652.webp 1024w, https://cdn.refersion.com/wp-content/uploads/2025/01/03120807/hwblog-header-768x489.webp 768w, https://cdn.refersion.com/wp-content/uploads/2025/01/03120807/hwblog-header-455x290.webp 455w, https://cdn.refersion.com/wp-content/uploads/2025/01/03120807/hwblog-header.png 2048w","altText":""}}},{"id":"cG9zdDozMTYy","title":"New Year, New You: Creating and Communicating Brand Guidelines for Affiliates","uri":"/blog/affiliate-brand-guidelines-2/","excerpt":"<p>The New Year is a great time to refresh your brand guidelines and help your affiliates stay on track for&#8230;</p>\n","nodeType":"Article","date":"December 12, 2024","featuredImage":{"node":{"sourceUrl":"https://cdn.refersion.com/wp-content/uploads/2021/12/03035904/16-1024x652-1-1.webp","srcSet":"https://cdn.refersion.com/wp-content/uploads/2021/12/03035904/16-1024x652-1-1-300x191.webp 300w, https://cdn.refersion.com/wp-content/uploads/2021/12/03035904/16-1024x652-1-1-1024x652.webp 1024w, https://cdn.refersion.com/wp-content/uploads/2021/12/03035904/16-1024x652-1-1-768x489.webp 768w, https://cdn.refersion.com/wp-content/uploads/2021/12/03035904/16-1024x652-1-1-455x290.webp 455w, https://cdn.refersion.com/wp-content/uploads/2021/12/03035904/16-1024x652-1-1.webp 2048w","altText":""}}}]},"otherArticles":{"nodes":[{"id":"cG9zdDo1NzI4","title":"Featured Startup: Urban Strength","uri":"/blog/featured-startup-urban-strength/","excerpt":"<p>Every now and then we enjoy talking to some interesting folks in the startup world, featuring their entrepreneurial adventures, and&#8230;</p>\n","nodeType":"Article","date":"November 09, 2016","featuredImage":{"node":{"sourceUrl":"https://cdn.refersion.com/wp-content/uploads/2022/03/26102501/Urban-Strength.jpeg","srcSet":"https://cdn.refersion.com/wp-content/uploads/2022/03/26102501/Urban-Strength-300x300.jpeg 300w, https://cdn.refersion.com/wp-content/uploads/2022/03/26102501/Urban-Strength-150x150.jpeg 150w, https://cdn.refersion.com/wp-content/uploads/2022/03/26102501/Urban-Strength.jpeg 400w","altText":"Urban-Strength"}}},{"id":"cG9zdDo0MDM4","title":"Featured Startup: AKLASU","uri":"/blog/featured-startup-aklasu/","excerpt":"<p>Every now and then we enjoy talking to some interesting folks in the startup world, exploring their entrepreneurial adventures, and&#8230;</p>\n","nodeType":"Article","date":"December 28, 2016","featuredImage":{"node":{"sourceUrl":"https://cdn.refersion.com/wp-content/uploads/2022/03/26103212/AKLASU.jpeg","srcSet":"https://cdn.refersion.com/wp-content/uploads/2022/03/26103212/AKLASU-300x169.jpeg 300w, https://cdn.refersion.com/wp-content/uploads/2022/03/26103212/AKLASU-455x256.jpeg 455w, https://cdn.refersion.com/wp-content/uploads/2022/03/26103212/AKLASU.jpeg 630w","altText":"aklasu"}}},{"id":"cG9zdDo3MDg3","title":"Featured Startup: Balitello","uri":"/blog/featured-startup-balitello/","excerpt":"<p>They’ve been best friends since they were six. 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This week we sat&#8230;</p>\n","nodeType":"Article","date":"January 30, 2017","featuredImage":{"node":{"sourceUrl":"https://cdn.refersion.com/wp-content/uploads/2022/03/26102028/dudes.png","srcSet":null,"altText":"young"}}}]},"wp":{"blogCtas":{"articlesCTA":"\n\t<section class=\"block-grid footer-cta\" style=\"padding-top:calc(100px*var(--scale));padding-bottom:calc(210px*var(--scale));background-color:#BEEBFA;\" >\n\t\t<div class=\"container\">\n\t\t\t\n\n<div class=\"wp-block-group max-width-sm-100 text-center is-layout-flow wp-block-group-is-layout-flow\" style=\"max-width:calc(750px*var(--scale));margin-right:auto;margin-left:auto\">\n<h2 class=\"wp-block-heading has-heading-1-font-size\" style=\"margin-bottom:calc(16px*var(--scale))\">Getting started is easy</h2>\n\n\n\n<p class=\"has-large-font-size max-width-md-100 max-width-sm-100\" style=\"max-width:calc(500px*var(--scale));margin-right:auto;margin-bottom:calc(24px*var(--scale));margin-left:auto\">Set up your own account or schedule a call with our team. We’ll get you up and running in no time.</p>\n\n\n\n<div class=\"wp-block-buttons alignwide btns-justify-content-center is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-6bd4d9d1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https://www.refersion.com/signup/?button=learn-page\">Sign Up Today!</a></div>\n</div>\n</div>\n\n\t\t</div>\n\n\t\t\n\t</section>\n\n"}}},"pageContext":{"id":"cG9zdDo2NDE2","category":"affiliate-marketing"}},
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