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    "result": {"data":{"article":{"id":"cG9zdDo2MTg2","content":"\n<p id=\"a43c\">As the number of&nbsp;<a href=\"https://www.demandsage.com/social-media-users/#:~:text=The%20USA%20has%20302.35%20million,74.2%25%20of%20adults%20using%20it.\" target=\"_blank\" rel=\"noreferrer noopener\">Americans using social media continues to climb</a>, it’s no wonder that a brand’s success can hinge on a successful online marketing campaign. But advertising on social media is more than just banner ads on Facebook. For the best results, you should collaborate with trusted influencers and develop a multichannel approach.</p>\n\n\n\n<h2 class=\"has-heading-3-font-size wp-block-heading\" id=\"1294\"><strong>The Value of Multichannel Campaigns</strong></h2>\n\n\n\n<p id=\"8e5f\">One of the often-repeated marketing rules is that a potential customer needs to see or hear a brand’s message a minimum of seven times before committing to a purchase. But it’s not only the number of times the customer sees a message that matters.</p>\n\n\n\n<p id=\"451d\">As media users, we tend to switch back and forth between platforms with great frequency, so brands have a much better chance of getting noticed by their target audience if they post on various channels. Working with influencers on&nbsp;<a href=\"https://www.refersion.com/learn/\" target=\"_blank\" rel=\"noreferrer noopener\">an affiliate marketing strategy</a>&nbsp;is an excellent way to go about this. One reason for this is the sheer volume of content the average user comes across every day. For your campaign to stand out from the crowd enough for your customer to make a purchase, they need to feel familiar with it.</p>\n\n\n\n<h2 class=\"has-heading-3-font-size wp-block-heading\" id=\"f4e0\"><strong>Use Each Platform to Your Advantage</strong></h2>\n\n\n\n<p id=\"f033\">Having access to various platforms to reach your target audience allows you to show different sides of your brand. Each social media platform has its own purpose and personality. Instagram, for example, is all about aesthetics, while TikTok is focused on fun.</p>\n\n\n\n<p id=\"4ea7\">A cosmetic brand can use an Instagram feed advert to show stunning shots of their product in use and can even utilize the caption to go into detail about their product or promotional offer. However, the same cosmetic company advertising on TikTok can show their brand’s personality through a humorous video. Making the most of these platforms gives your prospective customers a well-rounded view of your brand, making them more likely to engage with your products in the future.</p>\n\n\n\n<h2 class=\"has-heading-3-font-size wp-block-heading\" id=\"1b8c\"><strong>How Can Influencers Help Your Cosmetic Brand?</strong></h2>\n\n\n<p id=\"0245\">The relationship between brands and influencers has revolutionized marketing, and nowhere is this more keenly felt than in the cosmetic industry. Developing&nbsp;<a href=\"https://www.refersion.com/blog/instagram-guide-to-affiliate-marketing/\" target=\"_blank\" rel=\"noopener\">an Instagram affiliate marketing program</a>&nbsp;could be a game-changer for your company. Let’s take a look at how collaborating with influencers helps cosmetic brands:</p>\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Access to Followers<br></strong>If your brand appears in an influencer’s content, it is guaranteed to be seen by their larger following.</li>\n\n\n\n<li><strong>Consumers Trust Influencers<br></strong>A consumer is much more likely to buy a product after getting a recommendation from someone they feel they know than from a commercial. This is particularly true for cosmetics brands, as savvy customers can be suspicious of advertising campaigns, wondering if Photoshop has been used. These days, we’re as likely to get recommendations from influencers as our friends and family.</li>\n\n\n\n<li><strong>Improves Brand Awareness<br></strong>By appearing in an influencer’s posts, you introduce more people to your cosmetic brand. Depending on the type of collaboration, they will also get to see more of your product than traditional advertising campaigns usually show. A video of the influencer using the product and describing their reaction to it gives the audience a clearer vision of how it works and feels.</li>\n\n\n\n<li><strong>Makes Your Products Relevant<br></strong>Cosmetic consumers want to see makeup and skincare products being used on people who look like them and that they can relate to. By working with a range of influencers of different makeup styles, skin tones, and skin issues, your audience can see how your products could work for them.</li>\n\n\n\n<li><strong>Diversifies Your Content<br></strong>The more platforms and styles of content your products are seen on, the better, and working with influencers is a natural way to diversify your content. For example, if you don’t produce how-to videos yourself, get a makeup influencer known for their how-to videos to use your products.</li>\n</ul>\n\n\n\n<h2 class=\"has-heading-3-font-size wp-block-heading\" id=\"0b01\"><strong>Ensure Influencers Post over Multiple Channels</strong></h2>\n\n\n\n<p id=\"2b7b\">To get the best results from your online advertising campaign, you should combine the strategies of multichannel content and influencer collaborations. This means that your influencer partners should post over multiple platforms.</p>\n\n\n\n<p id=\"8e84\">Their content should be fresh, and it’s a good idea to ask them to use the product in different ways — for example, in a makeover video on YouTube and a beauty shot on Instagram. When working with an influencer, be specific about the type of content you need, but allow them to do it in their own style because that’s what their followers love.</p>\n\n\n\n<h2 class=\"has-heading-3-font-size wp-block-heading\" id=\"be30\"><strong>Use Social Media Platforms to Connect with Your Customers</strong></h2>\n\n\n\n<p id=\"063f\">With so many social media platforms around, there is enormous potential for your cosmetic products to reach your target audience, but it’s crucial you don’t limit yourself to one platform or one advertising style. Collaborating with popular influencers can be vital to developing a good reputation and connecting with new audiences, so reach out and build relationships with influencers today.</p>\n","title":"How Multichannel Influencer Campaign Benefits Cosmetic Brands","nodeType":"Article","date":"2021-05-05T05:14:00","uri":"/blog/multichannel-influencer-campaign-benefits/","modified":"2023-02-16T08:13:08","lastEditedBy":{"node":{"name":"Werner Geyser"}},"articleCategories":{"nodes":[{"slug":"influencer-marketing","id":"dGVybTo1NjQ=","name":"Influencer Marketing","uri":"/blog/category/influencer-marketing/"}]},"featuredImage":{"node":{"sourceUrl":"https://cdn.refersion.com/wp-content/uploads/2021/05/14054052/How-Multichannel-Influencer-Campaigns-Can-Benefit-Cosmetic-Brands.png","srcSet":"https://cdn.refersion.com/wp-content/uploads/2021/05/14054052/How-Multichannel-Influencer-Campaigns-Can-Benefit-Cosmetic-Brands-300x191.webp 300w, https://cdn.refersion.com/wp-content/uploads/2021/05/14054052/How-Multichannel-Influencer-Campaigns-Can-Benefit-Cosmetic-Brands-1024x652.webp 1024w, https://cdn.refersion.com/wp-content/uploads/2021/05/14054052/How-Multichannel-Influencer-Campaigns-Can-Benefit-Cosmetic-Brands-768x489.webp 768w, https://cdn.refersion.com/wp-content/uploads/2021/05/14054052/How-Multichannel-Influencer-Campaigns-Can-Benefit-Cosmetic-Brands-455x290.webp 455w","altText":"How Multichannel Influencer Campaigns Can Benefit Cosmetic Brands"}},"author":{"node":{"uri":"/author/ruthie/","firstName":"Ruthie","lastName":"Carey","userTitleRole":"","avatar":{"url":"https://secure.gravatar.com/avatar/a207f707ce3808fbc76fa841c404614e21a75b6394ebccace103fba2a575234c?s=96&d=mm&r=g"}}},"seo":{"title":"How Multichannel Influencer Campaign Benefits Cosmetic Brands","metaDesc":"Cosmetic brands that want to succeed on social media should consider a multichannel influencer campaign. 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As we get ready to dive into the holiday season, it’s time to chat about how&#8230;</p>\n","nodeType":"Article","date":"October 15, 2024","featuredImage":{"node":{"sourceUrl":"https://cdn.refersion.com/wp-content/uploads/2024/10/15155634/Leveling-Up-Holiday-Blog.png","srcSet":"https://cdn.refersion.com/wp-content/uploads/2024/10/15155634/Leveling-Up-Holiday-Blog-300x191.webp 300w, https://cdn.refersion.com/wp-content/uploads/2024/10/15155634/Leveling-Up-Holiday-Blog-1024x652.webp 1024w, https://cdn.refersion.com/wp-content/uploads/2024/10/15155634/Leveling-Up-Holiday-Blog-768x489.webp 768w, https://cdn.refersion.com/wp-content/uploads/2024/10/15155634/Leveling-Up-Holiday-Blog-455x290.webp 455w, https://cdn.refersion.com/wp-content/uploads/2024/10/15155634/Leveling-Up-Holiday-Blog.png 2048w","altText":""}}},{"id":"cG9zdDo5NzM5","title":"How to Find Influencers for Your Affiliate Marketing Program","uri":"/blog/find-affiliate-marketing-influencers/","excerpt":"<p>Influencers can be a great addition to affiliate marketing programs. 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What happens when they start a business together? This week we sat&#8230;</p>\n","nodeType":"Article","date":"January 30, 2017","featuredImage":{"node":{"sourceUrl":"https://cdn.refersion.com/wp-content/uploads/2022/03/26102028/dudes.png","srcSet":null,"altText":"young"}}}]},"wp":{"blogCtas":{"articlesCTA":"\n\t<section class=\"block-grid footer-cta\" style=\"padding-top:calc(100px*var(--scale));padding-bottom:calc(210px*var(--scale));background-color:#BEEBFA;\" >\n\t\t<div class=\"container\">\n\t\t\t\n\n<div class=\"wp-block-group max-width-sm-100 text-center is-layout-flow wp-block-group-is-layout-flow\" style=\"max-width:calc(750px*var(--scale));margin-right:auto;margin-left:auto\">\n<h2 class=\"wp-block-heading has-heading-1-font-size\" style=\"margin-bottom:calc(16px*var(--scale))\">Getting started is easy</h2>\n\n\n\n<p class=\"has-large-font-size max-width-md-100 max-width-sm-100\" style=\"max-width:calc(500px*var(--scale));margin-right:auto;margin-bottom:calc(24px*var(--scale));margin-left:auto\">Set up your own account or schedule a call with our team. We’ll get you up and running in no time.</p>\n\n\n\n<div class=\"wp-block-buttons alignwide btns-justify-content-center is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-6bd4d9d1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https://www.refersion.com/signup/?button=learn-page\">Sign Up Today!</a></div>\n</div>\n</div>\n\n\t\t</div>\n\n\t\t\n\t</section>\n\n"}}},"pageContext":{"id":"cG9zdDo2MTg2","category":"influencer-marketing"}},
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