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    "result": {"data":{"article":{"id":"cG9zdDo2MzAz","content":"<p id=\"fec7\">You’ve signed up for Refersion’s <a href=\"https://www.refersion.com/\" target=\"_blank\" rel=\"noreferrer noopener\">affiliate tracking software</a> but you’re not sure what to do next. Do you just develop <a href=\"https://www.refersion.com/blog/affiliate-marketing-kpi/\" target=\"_blank\" rel=\"noopener\">your first affiliate marketing campaign</a> or is there more background work required? To get the absolute most out of your affiliate tracking software, there are some tips you should keep in mind. The following six approaches are ways you can make your affiliate tracking software work for you.</p>\n\n\n<h2 class=\"has-heading-3-font-size wp-block-heading\">1. <strong>Understand how your technology works</strong></h2>\n\n\n\n<p id=\"a449\">First things first. You need to understand how your <a href=\"https://www.refersion.com/blog/affiliate-marketing-software/\" target=\"_blank\" rel=\"noreferrer noopener\">affiliate management software works</a>. There are a few directions you can take to learn the Refersion platform once creating your account with Refersion. These include:</p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Setting up your business’s page by navigating to the Content tab and adding a business description, your affiliate rate, and terms &amp; conditions for affiliates to consider.</li>\n\n\n\n<li>Updating your Listing Status in the Marketplace to allow you to publish offers for potential affiliates to find.</li>\n\n\n\n<li>Understanding how the Marketplace works, and how offers are seen by affiliates, to determine whether editing is required to optimize the offers that affiliates see.</li>\n</ul>\n\n\n\n<h2 class=\"has-heading-3-font-size wp-block-heading\" id=\"85cd\"><strong>2. Check out your competition</strong></h2>\n\n\n\r\n  <div class=\"wp-block-image-wrapper\" style=\"\" >\r\n    \n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"934\" src=\"https://cdn.refersion.com/wp-content/uploads/2022/03/26102859/1_vE8eaAieJCUSQ-n1DpdfEQ.jpeg\" alt=\"Women's discussion\" class=\"wp-image-4821\" srcset=\"https://cdn.refersion.com/wp-content/uploads/2022/03/26102859/1_vE8eaAieJCUSQ-n1DpdfEQ.jpeg 1400w, https://cdn.refersion.com/wp-content/uploads/2022/03/26102859/1_vE8eaAieJCUSQ-n1DpdfEQ-300x200.jpeg 300w, https://cdn.refersion.com/wp-content/uploads/2022/03/26102859/1_vE8eaAieJCUSQ-n1DpdfEQ-1024x683.jpeg 1024w, https://cdn.refersion.com/wp-content/uploads/2022/03/26102859/1_vE8eaAieJCUSQ-n1DpdfEQ-768x512.jpeg 768w, https://cdn.refersion.com/wp-content/uploads/2022/03/26102859/1_vE8eaAieJCUSQ-n1DpdfEQ-455x304.jpeg 455w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" /></figure>\n  </div>\r\n\r\n\n\n\n<p id=\"6f70\">Before you hit the ground and start running, you should take the time to see what offers your competition are posting — you can’t compete in the marketplace if you’re offering less to potential affiliates. Once you know what your competition is offering, consider two other details:</p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Research the industry average for affiliate commissions.</li>\n\n\n\n<li>Determine what percentage of commissions your budget will allow. With all of this information, you can begin publishing worthwhile offers to capture the attention of potential affiliates.</li>\n</ul>\n\n\n\n<h2 class=\"has-heading-3-font-size wp-block-heading\" id=\"c2f8\"><strong>3. Utilize your data</strong></h2>\n\n\n<p id=\"1d0d\">You won’t get much out of your affiliate tracking software unless you utilize the tracking aspect. Refersion’s software is optimized to provide you with data at any time, whether you’re interested in keeping an eye on <a href=\"https://www.refersion.com/blog/affiliate-marketing-kpi/\" target=\"_blank\" rel=\"noopener\">your business’s KPIs</a>, tracking links and coupon codes, or simply looking to gauge month-to-month performance.</p>\n\n\n<p id=\"ccec\">The metrics you collect from your affiliate tracking software are made with business-engagement in mind, making it as easy as possible for affiliate managers to track the performance of their affiliate marketing strategy, taking useful information to inform potential business updates. In some cases, it can lead to you nixing certain coupon codes that aren’t creating conversions; in other cases, you might find that you have room to increase affiliate commissions during certain months, thus motivating your staff to achieve more.</p>\n\n\n\n<p id=\"f7a3\">All this is helpful information you’d otherwise miss by ignoring the data provided to you by your tracking software.</p>\n\n\n\n<h2 class=\"has-heading-3-font-size wp-block-heading\" id=\"636d\"><strong>4. Test commissions with potential affiliates</strong></h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-15 is-layout-flex wp-block-gallery-is-layout-flex\">\r\n  <div class=\"wp-block-image-wrapper\" style=\"\" >\r\n    \n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"652\" data-id=\"4819\" src=\"https://cdn.refersion.com/wp-content/uploads/2022/03/26102900/1_IXoE65P5uWnGHK3s3-23NQ-1024x652.jpeg\" alt=\"Man in a cofeeshop\" class=\"wp-image-4819\" srcset=\"https://cdn.refersion.com/wp-content/uploads/2022/03/26102900/1_IXoE65P5uWnGHK3s3-23NQ-1024x652.jpeg 1024w, https://cdn.refersion.com/wp-content/uploads/2022/03/26102900/1_IXoE65P5uWnGHK3s3-23NQ-300x191.jpeg 300w, https://cdn.refersion.com/wp-content/uploads/2022/03/26102900/1_IXoE65P5uWnGHK3s3-23NQ-768x489.jpeg 768w, https://cdn.refersion.com/wp-content/uploads/2022/03/26102900/1_IXoE65P5uWnGHK3s3-23NQ-455x290.jpeg 455w, https://cdn.refersion.com/wp-content/uploads/2022/03/26102900/1_IXoE65P5uWnGHK3s3-23NQ.jpeg 1400w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" /></figure>\n  </div>\r\n\r\n</figure>\n\n\n\n<p id=\"7027\">It’s better to keep engaged with affiliate marketing platforms rather than walk away once everything is in order. One of the best ways to stay engaged in the marketplace is to regularly test out different commission rates. While it’s obvious that higher commission rates are going to receive more attention from potential affiliates, you don’t want to pay more than you have to — you need to keep your business’s ROI in mind, after all.</p>\n\n\n\n<p id=\"f447\">Consider trying out a few methods to see how potential affiliates respond:</p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Increase commissions for a short period of time to increase sales activity during a slow month.</li>\n\n\n\n<li><a href=\"https://www.shopify.com/blog/the-complete-guide-to-ab-testing\" target=\"_blank\" rel=\"noreferrer noopener\">A/B test</a>&nbsp;different commissions rates to see how people respond.</li>\n\n\n\n<li>Compare posts written with differing language to see how people are attracted to them.</li>\n\n\n\n<li>Create a unique offer that will stand out in the <a href=\"https://marketplace.refersion.com/\" target=\"_blank\" rel=\"noreferrer noopener\">Refersion Marketplace</a>.</li>\n</ul>\n\n\n\n<h2 class=\"has-heading-3-font-size wp-block-heading\" id=\"4400\"><strong>5. Maintain affiliate relationships</strong></h2>\n\n\n\n<p id=\"456b\">Along with trying to reach affiliates through the marketplace with varying offers, you need to also utilize Refersion’s communication features to regularly stay in touch with the affiliates you’ve onboarded.</p>\n\n\n\n<p id=\"32e8\">Once you start connecting and working with and keep your existing affiliates happy, you should work to keep them in the loop, providing them with the necessary tools to gain conversions and make the most of your program. Some simple ways to maintain affiliate relationships include:</p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Offering weekly office hours to answer any affiliate questions.</li>\n\n\n\n<li>Offering increased commission rates when a streak of conversions have been made.</li>\n\n\n\n<li>Creating a&nbsp;<a href=\"https://temydeedigital.com/blog/how-to-start-an-email-newsletter/\" target=\"_blank\" rel=\"noreferrer noopener\">monthly newsletter</a>&nbsp;to provide updates on business and tactics to be used in their marketing approach.</li>\n</ul>\n\n\n\n<h2 class=\"has-heading-3-font-size wp-block-heading\" id=\"498c\"><strong>6. Develop an affiliate marketing strategy</strong></h2>\n\n\n<p id=\"7ae0\">To get the most out of Refersion’s affiliate marketing platform, it’s imperative that you develop a thorough <a href=\"https://www.refersion.com/blog/affiliate-marketing-beginners-guide/\" target=\"_blank\" rel=\"noopener\">affiliate marketing strategy</a>. This is an essential way to ensure you know where your business plans on going in the coming weeks, months, and years. With this strategy in place, you can effectively modify all of the above considerations to meet internal and external goals, pushing your company towards success at every turn.</p>\n\n\n<h2 class=\"has-heading-3-font-size wp-block-heading\" id=\"5654\"><strong>It’s Easy with Refersion</strong></h2>\n\n\n\n<p id=\"35a1\">With Refersion’s affiliate tracking software, it’s become easier than ever to manage your business’s affiliate program. Interested in how we can help your business? Don’t hesitate to&nbsp;<a href=\"https://www.refersion.com/contact/\" target=\"_blank\" rel=\"noreferrer noopener\">reach out to one of our experts</a>&nbsp;today.</p>\n","title":"6 Ways to Optimize Your Affiliate Tracking Software","nodeType":"Article","date":"2020-09-25T06:26:00","uri":"/blog/optimize-affiliate-tracking-software/","modified":"2023-02-28T05:35:04","lastEditedBy":{"node":{"name":"Werner Geyser"}},"articleCategories":{"nodes":[]},"featuredImage":{"node":{"sourceUrl":"https://cdn.refersion.com/wp-content/uploads/2020/09/17044638/Ways-to-Get-More-Out-of-Your-Affiliate-Tracking-Software.png","srcSet":"https://cdn.refersion.com/wp-content/uploads/2020/09/17044638/Ways-to-Get-More-Out-of-Your-Affiliate-Tracking-Software-300x191.webp 300w, https://cdn.refersion.com/wp-content/uploads/2020/09/17044638/Ways-to-Get-More-Out-of-Your-Affiliate-Tracking-Software-1024x652.webp 1024w, https://cdn.refersion.com/wp-content/uploads/2020/09/17044638/Ways-to-Get-More-Out-of-Your-Affiliate-Tracking-Software-768x489.webp 768w, https://cdn.refersion.com/wp-content/uploads/2020/09/17044638/Ways-to-Get-More-Out-of-Your-Affiliate-Tracking-Software-455x290.webp 455w","altText":"Ways to Get More Out of Your Affiliate Tracking Software"}},"author":{"node":{"uri":"/author/ruthie/","firstName":"Ruthie","lastName":"Carey","userTitleRole":"","avatar":{"url":"https://secure.gravatar.com/avatar/a207f707ce3808fbc76fa841c404614e21a75b6394ebccace103fba2a575234c?s=96&d=mm&r=g"}}},"seo":{"title":"6 Ways to Optimize Your Affiliate Tracking Software","metaDesc":"Get the most out of your affiliate tracking software with Refersion. 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This week we sat&#8230;</p>\n","nodeType":"Article","date":"January 30, 2017","featuredImage":{"node":{"sourceUrl":"https://cdn.refersion.com/wp-content/uploads/2022/03/26102028/dudes.png","srcSet":null,"altText":"young"}}}]},"wp":{"blogCtas":{"articlesCTA":"\n\t<section class=\"block-grid footer-cta\" style=\"padding-top:calc(100px*var(--scale));padding-bottom:calc(210px*var(--scale));background-color:#BEEBFA;\" >\n\t\t<div class=\"container\">\n\t\t\t\n\n<div class=\"wp-block-group max-width-sm-100 text-center is-layout-flow wp-block-group-is-layout-flow\" style=\"max-width:calc(750px*var(--scale));margin-right:auto;margin-left:auto\">\n<h2 class=\"wp-block-heading has-heading-1-font-size\" style=\"margin-bottom:calc(16px*var(--scale))\">Getting started is easy</h2>\n\n\n\n<p class=\"has-large-font-size max-width-md-100 max-width-sm-100\" style=\"max-width:calc(500px*var(--scale));margin-right:auto;margin-bottom:calc(24px*var(--scale));margin-left:auto\">Set up your own account or schedule a call with our team. 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